Jenny Wolfram


Big Social Media Villains and How to Fight Them

Opinion: Last year, we conducted a range of studies, exploring the biggest dangers to brands on Facebook and Instagram by analyzing nearly 500,000 comments on brand ads. Here’s a rundown of the biggest current threats and what’s being done.

Branding Social Etiquette in the Age of Trump

Opinion: A hacker invasion is taking off on social media. Breaking into social media accounts from companies such as Good Morning America and McDonald’s, hackers are tweeting at the president. Some are declaring support, while others are hitting out with profanity-laden slurs, prompting marketers into social media crisis-control.