Jennifer Owens

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Vivian and Marie Claire On the Road

Brand Marketing

Vivian Livingston, the 25-year-old animated star of Vivianlives.com, and promotional partner Marie Claire magazine will be taking off on a road trip together this summer in a cross-platform marketing program [...]

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Visa Reviews Digital Account

Brand Marketing

Visa USA is reviewing its interactive marketing account — now split between BBDO i-shop @tmosphere and troubled independent marchFirst — and plans to consolidate the work to gain “flexibility and [...]

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Giant Step Advances Weinswig

Brand Marketing

Nearly six months after founders Eric and Adam Heneghan agreed to step down as CEO and president, respectively, of the Chicago i-shop Giant Step, parent company Bcom3 has found a [...]

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Ford Ads in Interactive Gemstar-TV Guide

Brand Marketing

In the largest ad deal yet for its interactive program guide, Gemstar-TV Guide has signed an 18-month advertising agreement with the Ford Division of the Ford Motor Co. and its [...]

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Motient Buys Rare Medium

Brand Marketing

Motient Corp., a wireless communications provider, has opted to buy Rare Medium, a New York-based i-shop, in order to “help address our funding needs” as well as to add new [...]

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Energy Giant Unveils 3 Sites

Brand Marketing

TXU, one of the world’s largest energy services companies, has launched three corporate and regional sites, as well as a new global intranet, developed in partnership with New York-based Agency.com. [...]

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Hotel Group Taps K2 For CRM Duties

Brand Marketing

IndeCorp, a Chicago-based owner of independent hotels, has chosen K2 Digital, a New York-based i-shop, to build CRM and e-commerce services for its luxury hotel brands, including the recently acquired [...]

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Tribal DDB Reformulates Betty Crocker Site

Brand Marketing

In a bit of good news for DDB Worldwide — which was ousted this month by consumer packaged goods purveyor General Mills, ending a 39-year relationship — the Minneapolis-based consumer [...]

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Agency.com Lays Off 350

Brand Marketing

Agency.com says it will lay off 350 staffers, or about 25 percent of its global workforce, in a restructuring move meant to “more properly align its capacity with the demand [...]

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Leapnet Subject to Nasdaq Delisting

Brand Marketing

Reps at Leapnet said that the Chicago-based i-shop has been notified its stock is subject to delisting from the Nasdaq National Market because it has failed to trade at least [...]