Jennifer Owens
Vivian and Marie Claire On the Road
Brand Marketing
Vivian Livingston, the 25-year-old animated star of Vivianlives.com, and promotional partner Marie Claire magazine will be taking off on a road trip together this summer in a cross-platform marketing program [...]
Visa Reviews Digital Account
Brand Marketing
Visa USA is reviewing its interactive marketing account — now split between BBDO i-shop @tmosphere and troubled independent marchFirst — and plans to consolidate the work to gain “flexibility and [...]
Giant Step Advances Weinswig
Brand Marketing
Nearly six months after founders Eric and Adam Heneghan agreed to step down as CEO and president, respectively, of the Chicago i-shop Giant Step, parent company Bcom3 has found a [...]
Ford Ads in Interactive Gemstar-TV Guide
Brand Marketing
In the largest ad deal yet for its interactive program guide, Gemstar-TV Guide has signed an 18-month advertising agreement with the Ford Division of the Ford Motor Co. and its [...]
Motient Buys Rare Medium
Brand Marketing
Motient Corp., a wireless communications provider, has opted to buy Rare Medium, a New York-based i-shop, in order to “help address our funding needs” as well as to add new [...]
Energy Giant Unveils 3 Sites
Brand Marketing
TXU, one of the world’s largest energy services companies, has launched three corporate and regional sites, as well as a new global intranet, developed in partnership with New York-based Agency.com. [...]
Hotel Group Taps K2 For CRM Duties
Brand Marketing
IndeCorp, a Chicago-based owner of independent hotels, has chosen K2 Digital, a New York-based i-shop, to build CRM and e-commerce services for its luxury hotel brands, including the recently acquired [...]
Tribal DDB Reformulates Betty Crocker Site
Brand Marketing
In a bit of good news for DDB Worldwide — which was ousted this month by consumer packaged goods purveyor General Mills, ending a 39-year relationship — the Minneapolis-based consumer [...]
Agency.com Lays Off 350
Brand Marketing
Agency.com says it will lay off 350 staffers, or about 25 percent of its global workforce, in a restructuring move meant to “more properly align its capacity with the demand [...]
Leapnet Subject to Nasdaq Delisting
Brand Marketing
Reps at Leapnet said that the Chicago-based i-shop has been notified its stock is subject to delisting from the Nasdaq National Market because it has failed to trade at least [...]