Jeff Hasen

Jeff Hasen

Mobile strategist
Jeff Hasen is a mobile strategist for Possible Mobile and author of The Art of Mobile Persuasion.

In Mobile, Super Bowl Marketers Still Struggle to Think Beyond the Hashtag

Mobile strategist Jeff Hasen says sew brands had a second-screen experience ready to go.

5 Words to Describe Ineffective Mobile Marketers

Google's Jason Spero refers to consumer actions on mobile devices as signals, rich with information that tells marketers a great deal—if they are on the lookout for them.

Opinion: The Hyperlocal Opportunity

A growing number of businesses are sharpening their focus on hyperlocal advertising and marketing. Still in its nascent stage, hyperlocal presents an attractive opportunity: the power to engage with customers […]

The Hyperlocal Opportunity

A growing number of businesses are sharpening their focus on hyperlocal advertising and marketing. Still in its nascent stage, hyperlocal presents an attractive opportunity: the power to engage with customers […]

Dial L for Customer Loyalty

In a world where the masses skip commercials and miss seeing guerilla marketing stunts because they’re consuming media or tweeting, brands are missing out on an opportunity to win the […]

Mobile Marketing: The Big Picture

Years from now, when the mobile phone really is the remote control for life, historians will best be in position to gauge the 2007-09 contributions of Steve Jobs and Apple’s […]