Jeff Gremillion
Cable Report: Sex, Please, We’re British
Brand Marketing
BBC America is cable’s latest darling, serving up racy comedy, edgy dramaGary and Chanelle Delahoussaye of Lafayette, La., may not seem to fit your standard definition of “urbane.” He’s a [...]
Trade Magazines: Despite downsizing, new highs
Brand Marketing
Advertising spending in business-to-business magazines is as healthy as it has ever been, and the trend will probably continue, experts say. The end of the long-term corporate restructuring favoring efficiency [...]
Consumer Magazines: Ad dollars boom, but circ is shaky
Brand Marketing
The country’s continuing economic prosperity will propel strong growth in advertising spending in consumer magazines, the experts say. But be warned, they add, that the circulation part of the equation-and [...]