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Jeff Goodby
Ad Legend Jeff Goodby Wonders If We’re All Part of One Big Thinking Machine Do you share a brain with him?

Do you ever feel like all of our collective intelligences add up to one Big Human Brain designed to entertain us, move us, inform us and crack us up? I was…

November 10, 2013, 8:32 PM EST

20 Years of 'Got Milk?' How such a boring product got such a classic advertising campaign

—Jeff Goodby of Goodby, Silverstein & Partners wrote "got milk?"—one of the greatest marketing taglines ever. Here, he looks back at the campaign on its 20th anniversary. It is perhaps the…

October 25, 2013, 2:06 PM EDT

Ad Legend Hal Riney Dies at 75

Hal Riney, who wrote "It's morning again in America," brought a distinctly Western voice to the New York-dominated advertising industry, was nominated for an Academy Award and led passengers of…

March 25, 2008, 12:00 AM EDT

Jeff Goodby: Is Advertising Still Fun?

ADWEEK 25TH ANNIVERSARYThe business may have lost some magic, but we still get paid to test roller coasters.When the Adweek editors called me to write about whether the business is…

November 17, 2003, 12:00 AM EST

Higher Education What I haven't learned in 20 years of running an ad agency

Yeah, so Goodby, Silverstein & Partners has been here 20 years, as of two weeks ago. At this point, they ask you to write about what you've learned, in the…

April 28, 2003, 12:00 AM EDT

Why Cannes Matters, Sort of, I Guess

There were certain nightmares I had about being the Film and Press jury president at Cannes. Some, it turns out, come true.On the last day of judging the print, for…

July 1, 2002, 12:00 AM EDT

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