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Janet Stilson

The Neighborhood Watch

Why do community news sites, once hailed as the future of journalism, so often flop?

Spelunking equipment, climbing gear and snowshoes are Steve Sutorius’ life. That’s clear watching him as he peddles outdoor-sports merchandise in his shop, Wildernest, on this 10-mile-long jewel in Puget Sound…

Issue Ads to Go Into Overdrive

Post-election advertising is now a bona fide category

So long, Mitt. Hello, “Got Debt?” Spoofs of landmark ads are part of a new campaign from the Fix the Debt group, and they are the tip of a tsunami of…

Real Hispanic Insights from the Census

Lopez Negrete identifies three key strategic segments

There was a clear case of “aero-loco” going on last year, and Alex López Negrete set out to do something about it. The president, CEO and chief creative officer of…

Laura Lang Focuses on What Matters

The Time Inc. CEO is firm and fearless…qualities she’ll need in her new job

Bob Lord was in a state of agitation. The global CEO of Razorfish had just come out of a stressful meeting at Publicis Groupe’s headquarters in Paris with Laura Lang,…

Lopez Negrete: Strength at the Core

Leading Hispanic agency makes strategic planning the center of its success.  Major brands are shifting their approach to the Hispanic marketplace. It’s no longer a matter of repurposing existing campaigns…

Porter Novelli’s Diversity Imperative

Because mainstream marketing demands relevancy and originality, PR agency Porter Novelli has been amplifying its diversity and inclusion efforts with a clear understanding that it’s not only about diversity of…

Advocate Awards

Aaron Walton and Laurence Boschetto

AARON WALTON Six years ago, Aaron Walton and his partner Cory Isaacson sat down in a Starbucks on the gold coast of Chicago to sketch out plans for their new agency,…

Media Outlook 2011: Out of Home

Out-of-home’s future looks as splashy as a giant display on the Las Vegas strip. While zoning laws have clipped the wings off some giant wallscape opportunities, revenue is expected to…

David Webster, Microsoft

Photograph by www.gregkessler.com Creating a fresh pitch about an established product is a hard enough job. But what if a billion consumers already own the previous version of it? For David…

Open Up That Window

Creating a fresh pitch about an established product is a hard enough job. But what if a billion consumers already own the previous version of it? For David Webster, general…

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