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Janet Stilson

Videa’s President Discusses the Future of Automated Sales

And what TV should embrace so it doesn’t lose out

Specs Who Shereta Williams Current gig President, Videa Old gig Vp, corporate development, Cox Media Group Age 41  Services have launched in the past and been unable to make a go of it. Why will yours succeed? If…

Why Leave It to Beaver Has Stations Seeing Green

A new wave of channels is stealing a page from cable

In recent years, at the far end of the channel lineup, a slew of upstart broadcast diginets, or subchannels, quietly started popping up thanks to changes in FCC regulations that…

Can Indie Ad Agencies Thrive in the Merger Era?

Nimble and tech-savvy shops dodge both acquisition and bankruptcy

Inside a converted manufacturing building in the Dumbo section of Brooklyn, N.Y., lies an independent ad agency called Breakfast. Its tiny band of workers sits before a tight cluster of…

Study Shows Prevalence of Consumer 'Webrooming'

More people researching online and buying in local stores

Retailers who fume about showrooming may find a new report from Merchant Warehouse is a welcome reality check. The company, which is focused on business payment solutions, has melded together…

Obamacare Turns Hospitals Into Insurers, and Insurers Into Healthcare Providers

Brand messages have flip-flopped

An elderly woman looks around her home fondly as she sings “There’s no place like home” in an advertising message for a service that helps senior citizens live a happy,…

Consumer Confusion Slows Healthcare Exchange Ad Market

Many states, insurers waiting for clarity

The confusion surrounding healthcare exchanges has had an unanticipated negative impact on the media sales business over the last few weeks. Advertising tied to healthcare reform was expected to slam dunk…

The Neighborhood Watch

Why do community news sites, once hailed as the future of journalism, so often flop?

Spelunking equipment, climbing gear and snowshoes are Steve Sutorius’ life. That’s clear watching him as he peddles outdoor-sports merchandise in his shop, Wildernest, on this 10-mile-long jewel in Puget Sound…

Issue Ads to Go Into Overdrive

Post-election advertising is now a bona fide category

So long, Mitt. Hello, “Got Debt?” Spoofs of landmark ads are part of a new campaign from the Fix the Debt group, and they are the tip of a tsunami of…

Media Outlook 2011: Out of Home

Out-of-home’s future looks as splashy as a giant display on the Las Vegas strip. While zoning laws have clipped the wings off some giant wallscape opportunities, revenue is expected to…

David Webster, Microsoft

Photograph by www.gregkessler.com Creating a fresh pitch about an established product is a hard enough job. But what if a billion consumers already own the previous version of it? For David…

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