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Janet Stilson
Why Leave It to Beaver Has Stations Seeing Green A new wave of channels is stealing a page from cable

In recent years, at the far end of the channel lineup, a slew of upstart broadcast diginets, or subchannels, quietly started popping up thanks to changes in FCC regulations that…

February 16, 2015, 10:29 PM EST

Can Indie Ad Agencies Thrive in the Merger Era? Nimble and tech-savvy shops dodge both acquisition and bankruptcy

Inside a converted manufacturing building in the Dumbo section of Brooklyn, N.Y., lies an independent ad agency called Breakfast. Its tiny band of workers sits before a tight cluster of…

May 20, 2014, 6:14 AM EDT

Study Shows Prevalence of Consumer 'Webrooming' More people researching online and buying in local stores

Retailers who fume about showrooming may find a new report from Merchant Warehouse is a welcome reality check. The company, which is focused on business payment solutions, has melded together…

May 9, 2014, 10:55 AM EDT

Obamacare Turns Hospitals Into Insurers, and Insurers Into Healthcare Providers Brand messages have flip-flopped

An elderly woman looks around her home fondly as she sings “There’s no place like home” in an advertising message for a service that helps senior citizens live a happy,…

March 25, 2014, 12:11 PM EDT

Consumer Confusion Slows Healthcare Exchange Ad Market Many states, insurers waiting for clarity

The confusion surrounding healthcare exchanges has had an unanticipated negative impact on the media sales business over the last few weeks. Advertising tied to healthcare reform was expected to slam dunk…

October 24, 2013, 4:13 PM EDT

The Neighborhood Watch Why do community news sites, once hailed as the future of journalism, so often flop?

Spelunking equipment, climbing gear and snowshoes are Steve Sutorius’ life. That’s clear watching him as he peddles outdoor-sports merchandise in his shop, Wildernest, on this 10-mile-long jewel in Puget Sound…

January 8, 2013, 6:09 AM EST

Issue Ads to Go Into Overdrive Post-election advertising is now a bona fide category

So long, Mitt. Hello, “Got Debt?” Spoofs of landmark ads are part of a new campaign from the Fix the Debt group, and they are the tip of a tsunami of…

November 26, 2012, 12:00 AM EST

Media Outlook 2011: Out of Home

Out-of-home’s future looks as splashy as a giant display on the Las Vegas strip. While zoning laws have clipped the wings off some giant wallscape opportunities, revenue is expected to…

September 26, 2010, 12:00 AM EDT

David Webster, Microsoft

Photograph by www.gregkessler.com Creating a fresh pitch about an established product is a hard enough job. But what if a billion consumers already own the previous version of it? For David…

September 13, 2010, 7:33 AM EDT

Open Up That Window

Creating a fresh pitch about an established product is a hard enough job. But what if a billion consumers already own the previous version of it? For David Webster, general…

September 13, 2010, 12:00 AM EDT

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