Janet Stilson


Will Marketers Buy In to Google Preferred’s New Preroll Offering?

For YouTube, less will be more.

Why Marijuana Marketing Will Be Bigger Than Ever This Year

The cannabis business had some big wins during this year's election. Now, that's stimulating predictions of major greenback growth along with ever-more sophisticated marketing strategies on the part of cannabis companies.

Why Presidential Candidates Are Loading Up on Ads About Equal Pay and Abortion

When Donald Trump and Fox News' Megyn Kelly butted heads at the first GOP debate last August, it was the prelude to what would become a dominant topic in this election cycle, and in campaign advertising: women.

What It Means for Consumers and Brands That New York Is Becoming a ‘Smart City’

On a sunny January day, a young mother strolled along New York's West 107th Street, explaining a strange phenomenon to her son. Before cellphones, there used to be these things along the sidewalks you could put a coin in and make a telephone call from, she told her bewildered child. She might as well have been describing a wringer washing machine.

Why Do Consumers Increasingly Want to Be Less Connected, Not More?

With New York and other cities embracing the concept of the "smart city," making free Wi-Fi available anytime, anywhere, many consumers are looking to get less connected to their fellow urban dwellers, not more.

Q&A: Videology’s Managing Director Is Making Programmatic Ad Buying More Exact

Specs Current gig Managing director, North America, Videology Previous gig COO, MediaVest U.S. Age 44

How Lee Daniels Drew on His Own Life to Shape Empire, TV’s Surprise Hit

Scratch the surface of Fox's monster hit drama Empire and you'll find a whole lot of truths that are based on the experiences of Lee Daniels, who created the series with his partner, Danny Strong.

Multicultural Talent Is Surging on TV and Winning Mainstream Audiences

Hardly anyone was more surprised than Dana Walden at the ratings surge Fox midseason entrant Empire enjoyed following its Jan. 7 debut. She expected a lift but not to the degree it did shoot up.

Videa’s President Discusses the Future of Automated Sales

Specs Who Shereta Williams Current gig President, Videa Old gig Vp, corporate development, Cox Media Group

How Are TV Networks Just Like Kimmy Schmidt?

The television networks are kind of like the main character in Tina Fey's new sitcom Unbreakable Kimmy Schmidt, who is released back into the world from an underground cult—they're in the dark about how their shows perform on Netflix and other over-the-top services.