Janet Stilson | Adweek Janet Stilson | Adweek
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Janet Stilson
Programmers Are Frustrated by a Lack of Netflix Metrics Dearth of viewership data ‘runs counter’ to industry standards

When Breaking Bad scored three Emmy wins last fall, its showrunner, Vince Gilligan, credited Netflix for his show’s longevity and for heightening its popularity. Similarly, program execs in general have…

June 29, 2014, 7:52 PM EDT

Can Indie Ad Agencies Thrive in the Merger Era? Nimble and tech-savvy shops dodge both acquisition and bankruptcy

Inside a converted manufacturing building in the Dumbo section of Brooklyn, N.Y., lies an independent ad agency called Breakfast. Its tiny band of workers sits before a tight cluster of…

May 20, 2014, 6:14 AM EDT

Study Shows Prevalence of Consumer 'Webrooming' More people researching online and buying in local stores

Retailers who fume about showrooming may find a new report from Merchant Warehouse is a welcome reality check. The company, which is focused on business payment solutions, has melded together…

May 9, 2014, 10:55 AM EDT

Obamacare Turns Hospitals Into Insurers, and Insurers Into Healthcare Providers Brand messages have flip-flopped

An elderly woman looks around her home fondly as she sings “There’s no place like home” in an advertising message for a service that helps senior citizens live a happy,…

March 25, 2014, 12:11 PM EDT

Retailers Are Using Data-Based Approaches to Fight Showrooming A ‘call, click or come over’ strategy

Technology has given consumers the ability to be multichannel shoppers, giving rise to the showrooming phenomenon whereby people check out the merchandise in the stores, then go online and buy…

March 25, 2014, 10:57 AM EDT

Binge Viewing, Cord Cutting and Streaming Platforms Are All the Rage at NATPE ‘The syndicated model is broken’

Some hot issues are sure to be addressed at the annual National Association of Television Program Executives gathering this week in Miami—among them, cord cutting, binge viewing, social media and…

January 26, 2014, 8:52 PM EST

Consumer Confusion Slows Healthcare Exchange Ad Market Many states, insurers waiting for clarity

The confusion surrounding healthcare exchanges has had an unanticipated negative impact on the media sales business over the last few weeks. Advertising tied to healthcare reform was expected to slam dunk…

October 24, 2013, 4:13 PM EDT

Ad Agencies Flock to MIPCOM in Search of Branded Content The face of the global programming bazaar keeps changing

Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had…

September 29, 2013, 10:20 PM EDT

The Neighborhood Watch Why do community news sites, once hailed as the future of journalism, so often flop?

Spelunking equipment, climbing gear and snowshoes are Steve Sutorius’ life. That’s clear watching him as he peddles outdoor-sports merchandise in his shop, Wildernest, on this 10-mile-long jewel in Puget Sound…

January 8, 2013, 6:09 AM EST

Issue Ads to Go Into Overdrive Post-election advertising is now a bona fide category

So long, Mitt. Hello, “Got Debt?” Spoofs of landmark ads are part of a new campaign from the Fix the Debt group, and they are the tip of a tsunami of…

November 26, 2012, 12:00 AM EST

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