Opinion: Content is king and, although disguised, native advertising does stick to that rule. Unlike social media ads, native ads have a share factor that makes this kind of advertising less expensive than social media.
Opinion: Our timelines on social media are flooded with different marketing campaigns on a regular basis. The majority of this content is from brands that fall into a certain category, creating a myth that social media marketing is selective. While certain brands may seem more in tune with trends, the diversity of social media audiences creates a market for all kinds of products and services to excel.
Opinion: After the likes, shares and retweets on social media are over, all you’ll have left are you and the consequences of your actions.
Opinion: Brand appeal and goodwill are important intangible assets that a brand can capitalize on to drive growth to its bottom line. With social media now taking the lead as a major source for consumer information, your brand's reputation on social networks will impact your customers' impression of it.