James G. Brooks


The Logan Paul Incident Illustrates Why YouTube Will Never Be 100% Brand-Safe

Opinion: The best approach for the video site is to be more transparent.

3 Reasons Why Reddit’s Video Advertising Is a Big Deal

Opinion: Reddit is a real internet powerhouse, and there’s probably no better platform for launching a would-be viral ad.

Why Facebook Can’t Shake the Starbucks Stigma for Shopping

Opinion: Remember “F-Commerce?” Back in 2011, many had high hopes for Facebook-based commerce. And why not? Facebook was still growing like wildfire. In the early days, brands including Diane von Furstenberg, Delta Airlines and 1-800-Flowers claimed success on the platform.