James Desrosier
The Richer The Better
Brand Marketing
Single-minded positioning is widely touted as a universal truth. Yet many brands in consumer and b-to-b markets defy it. They outgrow it or eschew it altogether and still succeed. Here [...]
James Desrosier
Brand Marketing
Single-minded positioning is widely touted as a universal truth. Yet many brands in consumer and b-to-b markets defy it. They outgrow it or eschew it altogether and still succeed. Here [...]