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James Cooper

This Casino Vet Is Using Customer-Focused Data to Power a New Analytics Practice

David Norton is helping agencies be more informed

Specs Who David Norton New gig Evp, integrated customer engagements and analytics, MDC Old gig Chief marketing officer, Caesars Entertainment Age 45 So are you essentially setting up a data consultancy at MDC? My role is…

Marketing a $400 Cooler

Corey Maynard discusses growing the Yeti brand

Specs Who Corey Maynard New gig Vp, marketing, Yeti Coolers Old gig Vp, marketing, Gerber Legendary Blades Age 37 Your coolers have hard-core fans in the outdoor community. How do you take that base more mainstream? The solution is…

Editor’s Letter: The Evolution of Man

Maybe you should try to get to know them again

There’s been a spate of writing lately questioning the relevance of men. Like you would an old lawn mower or Mustang your dad never quite got around to restoring, Hanna Rosin,…

Brad Schwartz Discusses the Upcoming Challenges for the Fastest Growing Network in the Country

Also, the one celebrity he’d love to work with

Specs Who Brad Schwartz New gig president, entertainment and media, TVGN Old gig svp, programming and operations, Fuse Age 42 So what’s your mission at TVGN? We are still in the early days of our evolution…

What Makes a Brand Genius?

A brief history of how our tent-pole event was born

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of…

Editor's Letter: Heat Seekers

Adweek's Hot List continues to evolve and expand to reflect the industry

Invariably, like the change of seasons or perhaps a migration of birds south, the calls start coming in May: “Have you started to work on the Hot List yet?” In covering…

Salesforce CMO Michael Lazerow Talks About Customer Companies

Insights from a digital vet

Specs Age 39 New gig CMO, Salesforce Marketing Cloud Old gig Founder, CEO, Buddy Media  How has your role evolved after Salesforce acquired Buddy Media? What’s changed for me personally is I’ve gone from a…

Starcom President Explains Her Holistic Approach to Data

Making digital horizontal

Specs Who Amanda Richman New gig President, investment and activation, Starcom Old gig President, digital, MediaVest Age 46 What is your mission statement? It’s truly to break down the silos in the marketplace and within…

Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas

Winners in Marketing and Advertising, Media, Digital and Best Practices

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…

Campbell Ewald's Chief Marketer Can't Talk About Cadillac

But she loves Detroit

Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46 What has been your impact on Campbell Ewald since you started last year? Whenever client prospects or journalists…

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