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James Cooper
Women at NBCU Releases Sept. Brand Index

In its latest reports on women and brands, Women at NBCU has unveiled the September stats of its brand index, a compilation of online search data from Compete, social media…

October 25, 2010, 12:00 AM EDT

Walmart, Target, eBay Top Women at NBCU Survey

In its latest reports on women and brands, Women at NBCU has unveiled the September stats of its brand index, a compilation of online search data from Compete, social media…

October 25, 2010, 12:00 AM EDT

NBCU Bows Tri-filtered ‘Women at NBC Brand Index’

The power of women consumers has become an immutable force shaping how billions of marketing dollars are spent annually. But getting a layered view of their market influence, especially in…

September 27, 2010, 12:00 AM EDT

NBCU Gauges Top Women's Brands

The power of women consumers has become an immutable force shaping how billions of marketing dollars are spent annually. But getting a layered view of their market influence,…

September 27, 2010, 12:00 AM EDT

Comcast's Burke Renews Commitment to NBC

Comcast Corp. chief operating officer Steve Burke renewed his pledge to support NBC as a broadcast property and expressed confidence in the television advertising marketplace during an on-stage interview Tuesday…

March 2, 2010, 12:00 AM EST

Anderson: iPad Will Solve Magazines' Business Problem

Chris Anderson has seen the future of magazines -- and it's on a tablet.In an address at the American Association of Advertising Agencies' Transformation Conference in San Francisco today, Anderson,…

March 2, 2010, 12:00 AM EST

Media Biz Needs to Make Its Culture 'Social'

As social media continues to become part of everything consumers do, agencies and clients will have to reorganize themselves to accommodate that trend or risk being cut out of the…

March 2, 2010, 12:00 AM EST

4A's: Burke Backs Broadcast

Comcast chief operating officer Steve Burke renewed his pledge to support NBC as a broadcast property and expressed confidence in the television advertising marketplace during an on-stage interview today at…

March 2, 2010, 12:00 AM EST

4A's: Shops, Clients Must Join the Conversation

As social media continues to become part of consumers' everyday lives, agencies and clients will have to reorganize themselves to accommodate that trend or risk being cut out of the…

March 2, 2010, 12:00 AM EST

4A's: 'Wired' Chief Says iPad Will Rescue Magazines

Chris Anderson has seen the future of magazines -- and it's on a tablet.In an address at the American Association of Advertising Agencies' Transformation Conference in San Francisco today, Anderson,…

March 2, 2010, 12:00 AM EST

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