Advertisement
James Cooper

Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas

Winners in Marketing and Advertising, Media, Digital and Best Practices

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…

Campbell Ewald's Chief Marketer Can't Talk About Cadillac

But she loves Detroit

Specs Who Barbara Yolles New gig CMO, Campbell Ewald Old gig chief growth officer, North America, McCann Age 46 What has been your impact on Campbell Ewald since you started last year? Whenever client prospects or journalists…

Brooklyn Nets' Digital Presence Has Skyrocketed

Digital chief Jayne Bussman-Wise explains how

Specs Who Jayne Bussman-Wise Age 31 New gig Digital director, Brooklyn Nets and Barclays Center Old gig Manager, marketing and digital programs, New York Rangers How large is your social fan base? We’re almost to…

PR Execs Are the New Stewards of Strategy

Take it from Andy Polansky

Specs Who Andy Polansky Age 51 New gig CEO, Weber Shandwick Old gig President, Weber Shandwick (since 2004) How has your agency seating at the media and marketing table changed in the last year? Clearly, public…

Editor's Letter: Get in the Picture

Great agencies function by and celebrate teamwork. As we name our Agencies of the Year and wrap 2012, I understand why

We go through this funny dance as part of our Agency of the Year selections every year, resulting in reports here on the global (Wieden + Kennedy), U.S. (Droga5) and…

Hot Type: Editor's Letter

As our 33rd annual Hot List illustrates, emotional, tactile magazines can still capture the imagination

I recently had the unenviable task of purging the house that I grew up in in suburban New Jersey—certainly a messy physical and emotional task in which tough calls had…

Editor's Letter: The Long Recovery

Potent media images remind us that many New Yorkers continue to struggle with the aftershock of Sandy

As a New Yorker, I’m finding it very hard to feel mentally recovered from Superstorm Sandy’s effects, with parts of the city still without power and many of our neighbors…

Editor's Letter: Breaking Through

Adweek celebrates great marketers, the vision of a leader and our own efforts to take our brand into a bright future

These are indeed uncertain times, and for the media economy, nothing causes more angst, paranoia and agita than not having a handle on the near term. In a dead heat, the…

The 2012 Jay Chiat Awards for Strategic Excellence

Adweek presents a slideshow of this year’s Gold Winners

Previously called the 4A’s Awards for Account Planning, the awards were renamed in 2004 in honor of advertising legend Jay Chiat, who is credited with introducing the discipline of planning…

First Mover: Chris Weil

4A's chairman wants to take advertising from the procurement department to the boardroom

Specs Age 47 Day job Chairman, CEO, Momentum Worldwide New assignment Chairman, 4A’s(two-year term started in June) Why take on the chairman role at the 4A’s? Aren’t you busy enough? Well, I’m a huge believer…

Advertisement