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James Cooper

Adweek's Busiest Advertising Week Ever: Brand Genius, the Clio Awards, and a New Honor for Cause Marketing

(RED) is first Brand Save honoree

Advertising Week kicks off in New York today, as does one of the most ambitious weeks in Adweek’s history. Along with the jam-packed agenda of the annual industry gathering—the panels,…

(RED) Makes Real Change in the Fight Against HIV/AIDS

Winner of inaugural Brand Save award for best in cause marketing

To underscore the importance of cause marketing, Adweek has launched Brand Save, our first endeavor dedicated to the common good. Part of the Brand Genius franchise, Brand Save will highlight…

Introducing Isaac+

Our first student award

In an effort to expand Adweek Project Isaac’s search for great inventive spirit, we partnered with KBS+ to create a new category that would welcome submissions from students. So with…

How the World's Top Sports Marketers Learned to Love Mobile, Social and Female Fans

Industry's leading execs say rapid evolution is key

The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players.…

Sir Martin Sorrell Speaks From the Croisette on Publicis-Omnicom and Content

And keeping an eye on the World Cup

CANNES, France—WPP CEO Sir Martin Sorrell, in a sitdown with Adweek in the sun-dappled MediaCom suite at the Martinez hotel, continued his dissection of the failed Publicis-Omnicom merger. "It didn't do…

Jackie de Crinis Returns From Paradise to Take On USA’s Wider Development Mission

Goes well beyond original scripted dramas

   Specs Who Jackie de Crinis New gig Evp, original programming, USA Network  Old gig Senior programming executive, USA Network Age 49  In a recent interview with Adweek, chairman of NBCU Cable Entertainment Bonnie Hammer said USA Network…

The 2014 NewFronts Are an Inflection Point for Digital Programming

Are we moving toward a post-television world?

As the third annual Digital Content NewFronts kicks off today in New York, we’ll be awash in new programming that will range from the sublime to the silly, and marketers…

Editor's Letter: Data, Native and Video Are Dominating Digital Strategy

The start of 2014 has been shaped by three trends that have caused a lot of handwringing but hold great promise

As we march deeper into the wild and woolly media landscape of 2014, it has become clear that there are three issues the majority of Adweek’s readers are trying mightily…

SMG’s Lead on P&G Wants to See a Shift From Social Media to Commerce

A chat with Lisa Hurwitz

Specs Who Lisa Hurwitz Age 37 New gig Evp, managing director, SMG, overseeing the Procter & Gamble North American communications planning business Old gig Evp, group account director, Leo Burnett and Arc Worldwide What’s the…

The Hot List Is Supercharged With a Big Party

A contemporary and transformative franchise

While the annual Hot List is Adweek’s longest-running franchise, we’ve never thrown a big party to celebrate it. All that changes Dec. 2 with the first Adweek Hot List Gala…

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