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James Cooper

Melissa Etheridge on Her Evolving Relationship With Marketing and Technology

Connecting with fans and amplifying her voice

With almost 30 years of constant creative output and touring, Melissa Etheridge has come to appreciate what technology and thoughtful marketing can do to amplify her voice and connect her…

Here's What the Top Innovators Say About the Future of Video

DCN and Adweek break bread over the topic

In celebration of its annual Watch Awards honoring the best in Web video content, Adweek last month partnered with DCN to host a dinner conversation on the present and future…

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

It has the power to enthrall—and engage—consumers like nothing else

We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those…

Why Tech's Impact on Creative Will Dominate Discussion at Cannes Lions

Finding talent that understands both

Two key and thorny themes will dominate the dialog during Cannes Lions this year. And while seemingly disparate, they are actually very much entwined and integral to present-day survival and future…

Adweek's Inaugural Power List Reflects Disruption in the Ad Industry

And just wait for the millennials to take charge

James Cooper Photo: Alfred Maskeroni Like every business Adweek covers, the notion of power, where it resides and how it's expressed, has been disrupted. Once closely held in a far country requiring white-shoe…

Assembly's Jeff Brooks Talks Data-Planning Engines and the Infrastructure Age

Plus, a miracle on ice for the Rangers

Specs Who Jeff Brooks Current gig Chief commercial officer, MDC's Assembly Previous gig CEO, M&C Saatchi N.Y. Twitter @jeffbrooks1 Age 44 Thoughts about the current video marketplace for brands? Enthralling and utterly confusing. There's never been greater…

Spark’s Branded Content Guru Eric Levin on True Creative Success

And how modern capabilities at media agencies pave the way

Specs Who Eric Levin Current gig svp, brand content group director, Spark/LiquidThread Previous gig vp, brand content director, LiquidThread Twitter @ericlevin11 Age 39 What is your mission at Spark? To make content the center of everything we…

As 2015's Digital Content NewFronts Kick Off, We Celebrate the Era of Unprecedented Choice

With video, nothing is certain, and anything is possible

While it's debatable whether or not this is the golden age of video, television or content, it is undeniably the golden age of choice. Never have viewers had so many options…

5 Takes on the Challenges and Opportunities of Digital Video

Roundtable in advance of the NewFronts

In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and…

Why Univision Is One to Watch at the Upfronts

CMO Jessica Rodriguez on what makes her network’s audience unique

Specs Who Jessica Rodriguez Current gig CMO, Univision Communications Previous gig Evp, program scheduling, Univision Agency Twitter @_RodriguezJess Age 42 How are you using social as a marketing tool? It's at the core of everything that…

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