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James Cooper

How the 'Beautiful Integration' of Data and Content Will Be the Future of Marketing

Kargo CEO on dynamic personalization for consumers

brightcove.createExperiences(); In the early hours of the first day of CES 2016, Harry Kargman, CEO of Kargo, offers a decidedly…

Why Consumers Might Shed Wearables by 2020 and How Sensors Can Shape the Future of Ads

Undertone co-founder Franchi's predictions at CES

brightcove.createExperiences(); Speaking as the entire wearable technology armada descends on Las Vegas for CES 2016, Eric Franchi, co-founder of digital…

Twitter's Goal at CES: Show How It Makes Everything 'More Shareable, More Live'

Social giant's brand strategist on its integration into culture and tech

brightcove.createExperiences(); The pace of tech innovation over the past decade will seem positively glacial compared to what will happen in…

Why Visual Search Will Become a Marketing Obsession in the Coming Years

MediaLink's president on how tech should enhance daily life

brightcove.createExperiences(); Speaking on the eve of CES 2016, Wenda Harris Millard, president and COO of MediaLink, discusses how developments around…

Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance

Charting a new course

These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive…

Christy Turlington Is on an Ambitious Quest to Save the World, One Mother at a Time

Adweek's 2015 Brand Genius winner for 'Brand Save'

As they often are, the statistics that sparked the action to address them are as heartbreaking as they are frightening: Of the 289,000 women who die every year as a…

Q&A: Ogilvy's Worldwide CCO on Today's 'Breathtaking' and Limitless Era of Creativity

Tham Khai Meng reflects on 4th year as Clio's top agency network

Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies…

Melissa Etheridge on Her Evolving Relationship With Marketing and Technology

Connecting with fans and amplifying her voice

With almost 30 years of constant creative output and touring, Melissa Etheridge has come to appreciate what technology and thoughtful marketing can do to amplify her voice and connect her…

Here's What the Top Innovators Say About the Future of Video

DCN and Adweek break bread over the topic

In celebration of its annual Watch Awards honoring the best in Web video content, Adweek last month partnered with DCN to host a dinner conversation on the present and future…

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

It has the power to enthrall—and engage—consumers like nothing else

We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those…

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