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James Cooper
PepsiCo’s Javier Farfan Talks About Blowing Up Genres and What Makes Great Creative The Clio music juror listens for authentic chords

Creating a new cultural fluency for a brand as large and diverse as PepsiCo seems like a tall order. But sitting across from the man charged with that task—a denim-draped,…

September 30, 2014, 12:50 PM EDT

This CEO Is Building the ‘Yahoo for Men’ Looking past big city interests to reach the average Joe

  Photo: Alfred Maskeroni  Specs Who James Heckman New gig CEO, founder and director of Scout Old gig Head of global media strategy at Yahoo Age 49 What’s your mission statement for Scout? I don’t feel it’s an overreach…

September 29, 2014, 12:10 AM EDT

Adweek's Busiest Advertising Week Ever: Brand Genius, the Clio Awards, and a New Honor for Cause Marketing (RED) is first Brand Save honoree

Advertising Week kicks off in New York today, as does one of the most ambitious weeks in Adweek’s history. Along with the jam-packed agenda of the annual industry gathering—the panels,…

September 29, 2014, 12:08 AM EDT

(RED) Makes Real Change in the Fight Against HIV/AIDS Winner of inaugural Brand Save award for best in cause marketing

To underscore the importance of cause marketing, Adweek has launched Brand Save, our first endeavor dedicated to the common good. Part of the Brand Genius franchise, Brand Save will highlight…

September 28, 2014, 11:51 PM EDT

Introducing Isaac+ Our first student award

In an effort to expand Adweek Project Isaac’s search for great inventive spirit, we partnered with KBS+ to create a new category that would welcome submissions from students. So with…

September 22, 2014, 9:51 AM EDT

How the World's Top Sports Marketers Learned to Love Mobile, Social and Female Fans Industry's leading execs say rapid evolution is key

The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players.…

July 15, 2014, 6:03 AM EDT

Sir Martin Sorrell Speaks From the Croisette on Publicis-Omnicom and Content And keeping an eye on the World Cup

CANNES, France—WPP CEO Sir Martin Sorrell, in a sitdown with Adweek in the sun-dappled MediaCom suite at the Martinez hotel, continued his dissection of the failed Publicis-Omnicom merger. "It didn't do…

June 20, 2014, 3:24 AM EDT

Jackie de Crinis Returns From Paradise to Take On USA’s Wider Development Mission Goes well beyond original scripted dramas

   Specs Who Jackie de Crinis New gig Evp, original programming, USA Network  Old gig Senior programming executive, USA Network Age 49  In a recent interview with Adweek, chairman of NBCU Cable Entertainment Bonnie Hammer said USA Network…

May 18, 2014, 9:19 PM EDT

The 2014 NewFronts Are an Inflection Point for Digital Programming Are we moving toward a post-television world?

As the third annual Digital Content NewFronts kicks off today in New York, we’ll be awash in new programming that will range from the sublime to the silly, and marketers…

April 29, 2014, 6:02 AM EDT

Editor's Letter: Data, Native and Video Are Dominating Digital Strategy The start of 2014 has been shaped by three trends that have caused a lot of handwringing but hold great promise

As we march deeper into the wild and woolly media landscape of 2014, it has become clear that there are three issues the majority of Adweek’s readers are trying mightily…

March 23, 2014, 9:12 PM EDT

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