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James Cooper
Sir Martin Sorrell Speaks From the Croisette on Publicis-Omnicom and Content And keeping an eye on the World Cup

CANNES, France—WPP CEO Sir Martin Sorrell, in a sitdown with Adweek in the sun-dappled MediaCom suite at the Martinez hotel, continued his dissection of the failed Publicis-Omnicom merger. "It didn't do…

June 20, 2014, 3:24 AM EDT

Jackie de Crinis Returns From Paradise to Take On USA’s Wider Development Mission Goes well beyond original scripted dramas

   Specs Who Jackie de Crinis New gig Evp, original programming, USA Network  Old gig Senior programming executive, USA Network Age 49  In a recent interview with Adweek, chairman of NBCU Cable Entertainment Bonnie Hammer said USA Network…

May 18, 2014, 9:19 PM EDT

The 2014 NewFronts Are an Inflection Point for Digital Programming Are we moving toward a post-television world?

As the third annual Digital Content NewFronts kicks off today in New York, we’ll be awash in new programming that will range from the sublime to the silly, and marketers…

April 29, 2014, 6:02 AM EDT

Editor's Letter: Data, Native and Video Are Dominating Digital Strategy The start of 2014 has been shaped by three trends that have caused a lot of handwringing but hold great promise

As we march deeper into the wild and woolly media landscape of 2014, it has become clear that there are three issues the majority of Adweek’s readers are trying mightily…

March 23, 2014, 9:12 PM EDT

SMG’s Lead on P&G Wants to See a Shift From Social Media to Commerce A chat with Lisa Hurwitz

Specs Who Lisa Hurwitz Age 37 New gig Evp, managing director, SMG, overseeing the Procter & Gamble North American communications planning business Old gig Evp, group account director, Leo Burnett and Arc Worldwide What’s the…

March 2, 2014, 10:40 PM EST

The Hot List Is Supercharged With a Big Party A contemporary and transformative franchise

While the annual Hot List is Adweek’s longest-running franchise, we’ve never thrown a big party to celebrate it. All that changes Dec. 2 with the first Adweek Hot List Gala…

December 2, 2013, 9:39 PM EST

Adweek’s Bright Past, Big Future Celebrating 35 years

Personally, I’ve always found anniversaries hard to swallow. They mark the inevitable passing of time and the inescapable advance of waistlines and those smarty-pants millennials. But for a brand—especially a media…

November 10, 2013, 8:43 PM EST

This Casino Vet Is Using Customer-Focused Data to Power a New Analytics Practice David Norton is helping agencies be more informed

Specs Who David Norton New gig Evp, integrated customer engagements and analytics, MDC Old gig Chief marketing officer, Caesars Entertainment Age 45 So are you essentially setting up a data consultancy at MDC? My role is…

October 27, 2013, 10:44 PM EDT

Marketing a $400 Cooler Corey Maynard discusses growing the Yeti brand

Specs Who Corey Maynard New gig Vp, marketing, Yeti Coolers Old gig Vp, marketing, Gerber Legendary Blades Age 37 Your coolers have hard-core fans in the outdoor community. How do you take that base more mainstream? The solution is…

October 6, 2013, 10:38 PM EDT

Editor’s Letter: The Evolution of Man Maybe you should try to get to know them again

There’s been a spate of writing lately questioning the relevance of men. Like you would an old lawn mower or Mustang your dad never quite got around to restoring, Hanna Rosin,…

October 6, 2013, 10:35 PM EDT

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