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James Cooper
PepsiCo’s Javier Farfan Talks About Blowing Up Genres and What Makes Great Creative The Clio music juror listens for authentic chords

Creating a new cultural fluency for a brand as large and diverse as PepsiCo seems like a tall order. But sitting across from the man charged with that task—a denim-draped,…

September 30, 2014, 12:50 PM EDT

Adweek's Busiest Advertising Week Ever: Brand Genius, the Clio Awards, and a New Honor for Cause Marketing (RED) is first Brand Save honoree

Advertising Week kicks off in New York today, as does one of the most ambitious weeks in Adweek’s history. Along with the jam-packed agenda of the annual industry gathering—the panels,…

September 29, 2014, 12:08 AM EDT

(RED) Makes Real Change in the Fight Against HIV/AIDS Winner of inaugural Brand Save award for best in cause marketing

To underscore the importance of cause marketing, Adweek has launched Brand Save, our first endeavor dedicated to the common good. Part of the Brand Genius franchise, Brand Save will highlight…

September 28, 2014, 11:51 PM EDT

Introducing Isaac+ Our first student award

In an effort to expand Adweek Project Isaac’s search for great inventive spirit, we partnered with KBS+ to create a new category that would welcome submissions from students. So with…

September 22, 2014, 9:51 AM EDT

How the World's Top Sports Marketers Learned to Love Mobile, Social and Female Fans Industry's leading execs say rapid evolution is key

The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players.…

July 15, 2014, 6:03 AM EDT

Sir Martin Sorrell Speaks From the Croisette on Publicis-Omnicom and Content And keeping an eye on the World Cup

CANNES, France—WPP CEO Sir Martin Sorrell, in a sitdown with Adweek in the sun-dappled MediaCom suite at the Martinez hotel, continued his dissection of the failed Publicis-Omnicom merger. "It didn't do…

June 20, 2014, 3:24 AM EDT

Editor's Letter: Data, Native and Video Are Dominating Digital Strategy The start of 2014 has been shaped by three trends that have caused a lot of handwringing but hold great promise

As we march deeper into the wild and woolly media landscape of 2014, it has become clear that there are three issues the majority of Adweek’s readers are trying mightily…

March 23, 2014, 9:12 PM EDT

SMG’s Lead on P&G Wants to See a Shift From Social Media to Commerce A chat with Lisa Hurwitz

Specs Who Lisa Hurwitz Age 37 New gig Evp, managing director, SMG, overseeing the Procter & Gamble North American communications planning business Old gig Evp, group account director, Leo Burnett and Arc Worldwide What’s the…

March 2, 2014, 10:40 PM EST

The Hot List Is Supercharged With a Big Party A contemporary and transformative franchise

While the annual Hot List is Adweek’s longest-running franchise, we’ve never thrown a big party to celebrate it. All that changes Dec. 2 with the first Adweek Hot List Gala…

December 2, 2013, 9:39 PM EST

Adweek’s Bright Past, Big Future Celebrating 35 years

Personally, I’ve always found anniversaries hard to swallow. They mark the inevitable passing of time and the inescapable advance of waistlines and those smarty-pants millennials. But for a brand—especially a media…

November 10, 2013, 8:43 PM EST

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