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James Cooper
Adweek Debuts Print Redesign With Super Bowl Issue Our new playbook

As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end…

January 25, 2015, 10:00 PM EST

6 Marketing Experts Tell You What You Need to Know About CES 2015 A chat with the smartest people in the room

Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the…

January 9, 2015, 2:07 PM EST

Whirlpool was on top of the appliance/technology convergence two years ago when it launched its Sixth Sense Live collection, so it's no surprise the brand aims to be a major player in the interconnected home.

As one Consumer Electronics Show conventioneer put it this week, with the rapid development of connected technology creating massive streams of personal—and potentially hackable—data, the Internet of Things should really be called the Insecurity of Things.

In order for CES to remain meaningful for both her clients and employees, Starcom MediaVest Group CEO Laura Desmond would like to see a much greater emphasis placed on advances in the mobile space.

You get up late for work and rush into the bathroom to get ready. In the scramble you can't quite recall your meeting schedule for the day or important background details of the execs you're meeting with. While you're furiously brushing your teeth, you pull up your LinkedIn account on the mirror and get your act together.

Taking a quick break from the annual Omnicom Media Group opening night CES party at the Hyde Bellagio club in Las Vegas, Sean Ryan, director, social and mobile at JCPenney, spoke to Adweek about the continuing evolution of wearable tech toward more fashionable apparel options.

L.A.’s Diverse Creative and Tech Culture Energize New Agency President David&Goliath’s Brian Dunbar sees city as a collection of unique towns

  Photo: Karl J. Kaul/Wonderful Machine Specs Who Brian Dunbar Old gig Managing partner, director of client services, David&Goliath New gig President, David&Goliath Age 54 What's been your Goliath moment since becoming president? I think it's been really managing…

November 17, 2014, 12:02 AM EST

Jared Leto Headlines Adweek’s L.A. Roundtable A-listers from the worlds of entertainment, agencies and tech talk creativity and convergence

More than any city in the world, Los Angeles defines creativity. It is shaped by a massive entertainment industry, storied creative agencies and a burgeoning maker and startup culture. But…

November 17, 2014, 12:02 AM EST

PepsiCo’s Javier Farfan Talks About Blowing Up Genres and What Makes Great Creative The Clio music juror listens for authentic chords

Creating a new cultural fluency for a brand as large and diverse as PepsiCo seems like a tall order. But sitting across from the man charged with that task—a denim-draped,…

September 30, 2014, 12:50 PM EDT

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