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James Cooper

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

It has the power to enthrall—and engage—consumers like nothing else

We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those…

Why Tech's Impact on Creative Will Dominate Discussion at Cannes Lions

Finding talent that understands both

Two key and thorny themes will dominate the dialog during Cannes Lions this year. And while seemingly disparate, they are actually very much entwined and integral to present-day survival and future…

Adweek's Inaugural Power List Reflects Disruption in the Ad Industry

And just wait for the millennials to take charge

James Cooper Photo: Alfred Maskeroni Like every business Adweek covers, the notion of power, where it resides and how it's expressed, has been disrupted. Once closely held in a far country requiring white-shoe…

Assembly's Jeff Brooks Talks Data-Planning Engines and the Infrastructure Age

Plus, a miracle on ice for the Rangers

Specs Who Jeff Brooks Current gig Chief commercial officer, MDC's Assembly Previous gig CEO, M&C Saatchi N.Y. Twitter @jeffbrooks1 Age 44 Thoughts about the current video marketplace for brands? Enthralling and utterly confusing. There's never been greater…

Spark’s Branded Content Guru Eric Levin on True Creative Success

And how modern capabilities at media agencies pave the way

Specs Who Eric Levin Current gig svp, brand content group director, Spark/LiquidThread Previous gig vp, brand content director, LiquidThread Twitter @ericlevin11 Age 39 What is your mission at Spark? To make content the center of everything we…

10 Trends Shaping the Future of Branded Content

Twitter's head of content planning tells us what to watch for

As we wind down the first quarter of 2015, the discussion around content marketing only continues to grow in volume. And it's moving in so many different directions that it's…

Adweek and Clio Awards Form a Duet for Our Annual Music Issue

Partnership tuned to the evolving relationship between artistry and marketing

We've all experienced it, the powerful, emotional upwelling when you hear a piece of music for the first time that really hooks into your soul. For me it happened with…

Q&A: CAA Marketing’s Fred Levron Trades Paris for the Idea Factory That Is L.A.

'If I'm not scared about an idea, it might not be worth doing'

Specs Who Fred Levron New gig creative director, CAA Marketing Old gig executive director and creative director, Ogilvy & Mather, Paris. Age 36 You went from having a long title at Ogilvy to a very short…

Adweek Debuts Print Redesign With Super Bowl Issue

Our new playbook

As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end…

6 Marketing Experts Tell You What You Need to Know About CES 2015

A chat with the smartest people in the room

Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the…

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