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James Cooper

Ad Industry Needs to Get Used to Low Growth Being 'the New Normal,' Martin Sorrell Says

Low inflation, disruption are pushing clients to focus on cost

In a wide-ranging discussion that touched on the macro forces shaping modern advertising, the implications of Britain leaving the European Union and his own compensation, WPP chief executive Sir Martin…

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

Sundance's digital confab focuses beyond the interruptive past

In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well…

Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos

'Taking a bold stride away from interruptive advertising'

As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during…

How Ad Tech and the Internet of Things Will Shape the Connected Lifestyle

Dmexco co-founder sees connectivity as his festival's central theme

  brightcove.createExperiences(); As the smart home and car create a more connected lifestyle for consumers, the consolidating and quickly evolving ad-tech…

Going to the Movies Could Be a Fully Interactive Experience by 2020

Screenvision CEO says sensors will improve audience connections

brightcove.createExperiences(); While sensors and beacons are driving the wearable tech and connected cars on display at CES 2016, they're likely…

Why Google and Facebook Are Uniquely Positioned to Control How Marketing Evolves

Bloomberg sales chief notes measured approach, for now

brightcove.createExperiences(); As the drum beat on media personalization grows louder and more urgent, Keith Grossman, head of sales, Americas for…

Twitter's Goal at CES: Show How It Makes Everything 'More Shareable, More Live'

Social giant's brand strategist on its integration into culture and tech

brightcove.createExperiences(); The pace of tech innovation over the past decade will seem positively glacial compared to what will happen in…

Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance

Charting a new course

These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive…

Christy Turlington Is on an Ambitious Quest to Save the World, One Mother at a Time

Adweek's 2015 Brand Genius winner for 'Brand Save'

As they often are, the statistics that sparked the action to address them are as heartbreaking as they are frightening: Of the 289,000 women who die every year as a…

Q&A: Ogilvy's Worldwide CCO on Today's 'Breathtaking' and Limitless Era of Creativity

Tham Khai Meng reflects on 4th year as Clio's top agency network

Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies…

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