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James Cooper

Why Univision Is One to Watch at the Upfronts

CMO Jessica Rodriguez on what makes her network’s audience unique

Specs Who Jessica Rodriguez Current gig CMO, Univision Communications Previous gig Evp, program scheduling, Univision Agency Twitter @_RodriguezJess Age 42 How are you using social as a marketing tool? It's at the core of everything that…

Adweek Debuts Print Redesign With Super Bowl Issue

Our new playbook

As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end…

Jackie de Crinis Returns From Paradise to Take On USA’s Wider Development Mission

Goes well beyond original scripted dramas

   Specs Who Jackie de Crinis New gig Evp, original programming, USA Network  Old gig Senior programming executive, USA Network Age 49  In a recent interview with Adweek, chairman of NBCU Cable Entertainment Bonnie Hammer said USA Network…

Brad Schwartz Discusses the Upcoming Challenges for the Fastest Growing Network in the Country

Also, the one celebrity he’d love to work with

Specs Who Brad Schwartz New gig president, entertainment and media, TVGN Old gig svp, programming and operations, Fuse Age 42 So what’s your mission at TVGN? We are still in the early days of our evolution…

Editor's Letter: Heat Seekers

Adweek's Hot List continues to evolve and expand to reflect the industry

Invariably, like the change of seasons or perhaps a migration of birds south, the calls start coming in May: “Have you started to work on the Hot List yet?” In covering…

Starcom President Explains Her Holistic Approach to Data

Making digital horizontal

Specs Who Amanda Richman New gig President, investment and activation, Starcom Old gig President, digital, MediaVest Age 46 What is your mission statement? It’s truly to break down the silos in the marketplace and within…

Editor's Letter: Finding Our Voice

For the last 11 months I’ve been on tour—a listening tour, that is. Stepping into the role of overseeing a brand that covers the controlled chaos that is the intersection of…

Robert Redford on Cannes and Content

In a nod to long-form creative, Robert Redford Tuesday received a rousing welcome from the packed hall after being welcomed by Yahoo’s Ross Levinsohn at the Content and Conversation Catalyst…

Fox Bets Big on 'X Factor'

X Factor could be a time period killer for Fox this fall. The clip reel shown to media buyers at the Beacon Theater in New York Monday afternoon at the…

Adweek's Exec Editor James Cooper Discusses Super Bowl Ads (Video)

This year's Super Bowl was truly an advertising-centric event—and all eyes were on the new crop for 2011. Adweek executive editor James Cooper made the rounds to NBC News, Fox…

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