A video roundup of marketing thought leadership on authenticity
James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.
Peter Mühlmann, founder and CEO, Trustpilot, says brands need to participate in consumer dialogue in order to be a trusted.
Marissa Freeman, chief brand officer at Hewlett Packard Enterprise, says speaking in a shared voice engenders credibility.
Anna Griffin, svp of corporate marketing at CA Technologies, discusses how machine learning quickly builds relevant content and context.
Screenvision partners with creative legend Sir John Hegarty to introduce a new creative launch pad and award franchise of cinema-based advertising.