James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

Why the Proof of Performance Is at the Center of Marketing at Mars

Global CMO Andrew Clarke also zeros in on purposed-based creative.

Screenvision Launches the Hegarty Awards to Honor the Best in Cinema Advertising

Screenvision partners with creative legend Sir John Hegarty to introduce a new creative launch pad and award franchise of cinema-based advertising.

As the NewFronts Begin, 6 Top Execs Discuss Video’s Perils and Promises

These executives discuss the issues and opportunities of the expanding video-first marketplace.

Why Serving Up Relevant Content to Consumers Is a Big Responsibility

Their lives are mobile. Brands should consider that first when delivering relevant content.

To Build Trust, Brands Shouldn’t Interrupt the Intimacy of a Mobile User’s Experience

Brands must ensure their content is meaningful before it becomes a part of a consumer's mobile experience.

Wendy Clark on Why Content-Makers Should Pursue Integrated Solutions

Clark shared her thoughts about what she considers a good teaching moment in the burgeoning world of mobile-enabled video content.

Introducing the New Adweek.com

We've relaunched our site to better serve the dynamic brand-marketing ecosystem.

Why Brands Can’t Let AI, VR Hype Blur the Importance of Mobile

 

PopSugar CEO Says VR Is Overhyped, and Self-Driving Cars Will Scale


How Interest Groups Will Improve the Quality of Mobile Content and Ads