Global CMO Andrew Clarke also zeros in on purposed-based creative.
James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.
Screenvision partners with creative legend Sir John Hegarty to introduce a new creative launch pad and award franchise of cinema-based advertising.
Brands must ensure their content is meaningful before it becomes a part of a consumer's mobile experience.
Clark shared her thoughts about what she considers a good teaching moment in the burgeoning world of mobile-enabled video content.