James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

Why Brand Transformation Can Only Happen With the Demise of Silos

Jon Suarez-Davis, chief strategy officer at Salesforce Marketing Cloud, sees the stirrings of meaningful brand transformation that will continue if legacy insight silos collapse.

The Weather Company’s CMO Explains How Data From Cars and Appliances Will Rocket AI Marketing

Jordan Bitterman, CMO of The Weather Company, discuss the evolving use of data as a marketing tool.

How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

A video roundup of marketing thought leadership on authenticity

How Even Basic Human Connections Can Increase Brand Affinity

How to break through consumer mistrust.

Why Employees Are the Best Link Between Brands and Customers

Peter Mühlmann, founder and CEO, Trustpilot, says brands need to participate in consumer dialogue in order to be a trusted.

How the Right Media Partnerships Can Help Brands Build Trust

Marissa Freeman, chief brand officer at Hewlett Packard Enterprise, says speaking in a shared voice engenders credibility.

How Fake News Has Changed the Way Brands Approach Conversations With Consumers

Grassroots efforts have become increasingly important.

How Goldman Sachs Builds Its Brand Beyond Wall Street

After the financial crisis, the firm tapped Snapchat to reach the general public.

Why AI Is Such an Important Tool for Brands in the Trust Economy

Anna Griffin, svp of corporate marketing at CA Technologies, discusses how machine learning quickly builds relevant content and context.

Why the Proof of Performance Is at the Center of Marketing at Mars

Global CMO Andrew Clarke also zeros in on purposed-based creative.