James Cooper

James Cooper

James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

VIDEO: Why Autonomous Cars Will Speed New Marketing Forms Faster Than You Think

Michelle Wirth, head of industry – automotive for Quantcast provides the take away from CES 2018 that meaningful advances in autonomous cars are right around the bend,.

VIDEO: How CES Highlights the Speed of Change for Brands

Joshua Spanier, senior marketing director of global media for Google points to rapidly converging technologies as unlocking huge potential for experiential and content marketing forms as well as automation.

VIDEO: How Technology Is Creating New Sonic Identities For Brands

The importance of audio as an important brand marketing tool will accelerate quickly as it is increasingly twinned with AI applications to super serve consumers and help brands develop a more holistic sonic identity.

VIDEO: 3 CES Takeways From Mastercard CMO Raja Rajamannar

The exec offers observations that will guide the brand's marketing efforts in 2018 and beyond.

Editor’s Letter: Adweek’s Digital Transformation Playbook Focuses on Consumer and Customer Experience

These 2 inflection points represent macro themes informing marketing.

Will Intelligent Tech Drive a Fourth Industrial Revolution? Salesforce’s CEO Explains What’s Coming

Marc Benioff kicks off Dreamforce with a flurry of customer success launches.

Editor’s Letter: Adweek and Accenture Interactive Are Creating a Digital Transformation Playbook

Welcome to Adweek’s Digital Transformation Playbook, a guide to education, connection and amplification in partnership with Accenture Interactive.

DonorsChoose.org Is Filling America’s Classrooms With Much-Needed Supplies and Plenty of Optimism

Adweek’s 2017 Brand Save honoree

How Brands Can Fend Off Disruption Threats and Ultimately Survive

In its inaugural year, Brandemonium tackles big transformation issues.

Why Brand Transformation Can Only Happen With the Demise of Silos

Jon Suarez-Davis, chief strategy officer at Salesforce Marketing Cloud, sees the stirrings of meaningful brand transformation that will continue if legacy insight silos collapse.