Michelle Wirth, head of industry – automotive for Quantcast provides the take away from CES 2018 that meaningful advances in autonomous cars are right around the bend,.
James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.
Joshua Spanier, senior marketing director of global media for Google points to rapidly converging technologies as unlocking huge potential for experiential and content marketing forms as well as automation.
The importance of audio as an important brand marketing tool will accelerate quickly as it is increasingly twinned with AI applications to super serve consumers and help brands develop a more holistic sonic identity.
Welcome to Adweek’s Digital Transformation Playbook, a guide to education, connection and amplification in partnership with Accenture Interactive.
Jon Suarez-Davis, chief strategy officer at Salesforce Marketing Cloud, sees the stirrings of meaningful brand transformation that will continue if legacy insight silos collapse.