James Cooper

James Cooper

James Cooper is editorial director of Adweek.
James Cooper is editorial director of Adweek, where he leads all news operations across the magazine and its digital channels. He has a master's in journalism from Boston University and has been covering the media and marketing industries for more than two decades.

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Why Brands Can’t Let AI, VR Hype Blur the Importance of Mobile

 

PopSugar CEO Says VR Is Overhyped, and Self-Driving Cars Will Scale


How Interest Groups Will Improve the Quality of Mobile Content and Ads


Adweek Unveils 3 Departments Featuring Insights, Data and Future-Forward Businesses

In this age of inexorable disruption the embrace of rapid change has moved well beyond table stakes to become the basis for any chance of survival.

What Makes a Great Media Plan? The Best in the Business Tell All


Why Vox Media Is Embracing New Platforms Like VR and 360 Video


Here’s What Top Industry Execs Think About the Future of Video

 

How Innovation and Integration Continue to Shape the Future of Marketing

Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury convened over the course of three days in Bali to weigh more than

Editor’s Note: Video Is the Latest Battlefront in the Struggle for Consumers’ Attention

In pulling together our annual Video Issue this year, which we publish on the first day of the fifth annual Digital Content NewFronts, I had to gut check our coverage plan several times as news hit during the weeks just before deadline that altered and elevated digital video's place in the media and m