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Hilary Cassidy

Modernista! Readies Rookies for Converse TV

NEW YORK In a competitive season marked by multiple high-profile basketball shoe campaigns, Converse will join the fray with an entry built around its new Loaded Weapon model starring five…

Upfront 2003: Credit Cards

Whether hooking in with theme parks, film festivals or sports leagues, credit card companies' knack for developing high-profile marketing campaigns—replete with big budgets—will be evident this year. The major players…

The Lighter Side of FleetBoston

Jumping into the Olympic spotlight, FleetBoston Financial launches a new campaign this week during NBC's Winter Games coverage.The latest salvo uses under sta ted humor—an element the bank began…

D&B Invests in New Branding Strategy

NEW YORK--Dun & Bradstreet Tuesday launched a new corporate brand, complete with a new blue and yellow logo, tagline, visual identity and renamed product lines. The move comes in conjunction…

New Look For U.S. Olympic Committee

With a nod toward brand-building, the U.S. Olympic Committee Thursday unveiled a new identity for the 2002 Olympic and Paralympic Teams that will compete next year in Salt Lake City.For…

Hoopster Stiles Signs with Octagon

Jackie Stiles, the top draft pick of the WNBA's Portland Fire and the No. 4 pick overall in the WNBA draft, has signed with Octagon to manage her WNBA contract…

NBA's Bryant Drafted For Big 'N Tasty

McDonald's has tapped NBA all-star Kobe Bryant to launch its new Big N' Tasty sandwich, a burger with lettuce and tomato set to hit restaurants Feb. 16, and then to…

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