Hilary Cassidy
Modernista! Readies Rookies for Converse TV
Brand Marketing
NEW YORK In a competitive season marked by multiple high-profile basketball shoe campaigns, Converse will join the fray with an entry built around its new Loaded Weapon model starring five [...]
Upfront 2003: Credit Cards
Brand Marketing
Whether hooking in with theme parks, film festivals or sports leagues, credit card companies’ knack for developing high-profile marketing campaigns—replete with big budgets—will be evident this year. The major players [...]
The Lighter Side of FleetBoston
Brand Marketing
Jumping into the Olympic spotlight, FleetBoston Financial launches a new campaign this week during NBC’s Winter Games coverage.The latest salvo uses under sta ted humor—an element the bank began to [...]
D&B Invests in New Branding Strategy
Brand Marketing
NEW YORK–Dun & Bradstreet Tuesday launched a new corporate brand, complete with a new blue and yellow logo, tagline, visual identity and renamed product lines. The move comes in conjunction [...]
New Look For U.S. Olympic Committee
Brand Marketing
With a nod toward brand-building, the U.S. Olympic Committee Thursday unveiled a new identity for the 2002 Olympic and Paralympic Teams that will compete next year in Salt Lake City.For [...]
Hoopster Stiles Signs with Octagon
Brand Marketing
Jackie Stiles, the top draft pick of the WNBA’s Portland Fire and the No. 4 pick overall in the WNBA draft, has signed with Octagon to manage her WNBA contract [...]
NBA’s Bryant Drafted For Big ‘N Tasty
Brand Marketing
McDonald’s has tapped NBA all-star Kobe Bryant to launch its new Big N’ Tasty sandwich, a burger with lettuce and tomato set to hit restaurants Feb. 16, and then to [...]