Hilary Cassidy
Modernista! Readies Rookies for Converse TV

NEW YORK In a competitive season marked by multiple high-profile basketball shoe campaigns, Converse will join the fray with an entry built around its new Loaded Weapon model starring five…

November 10, 2003, 12:00 AM EST

Upfront 2003: Credit Cards

Whether hooking in with theme parks, film festivals or sports leagues, credit card companies' knack for developing high-profile marketing campaigns—replete with big budgets—will be evident this year. The major players…

April 21, 2003, 12:00 AM EDT

The Lighter Side of FleetBoston

Jumping into the Olympic spotlight, FleetBoston Financial launches a new campaign this week during NBC's Winter Games coverage.The latest salvo uses under sta ted humor—an element the bank began…

February 18, 2002, 12:00 AM EST

D&B Invests in New Branding Strategy

NEW YORK--Dun & Bradstreet Tuesday launched a new corporate brand, complete with a new blue and yellow logo, tagline, visual identity and renamed product lines. The move comes in conjunction…

October 30, 2001, 12:00 AM EST

New Look For U.S. Olympic Committee

With a nod toward brand-building, the U.S. Olympic Committee Thursday unveiled a new identity for the 2002 Olympic and Paralympic Teams that will compete next year in Salt Lake City.For…

May 18, 2001, 12:00 AM EDT

Hoopster Stiles Signs with Octagon

Jackie Stiles, the top draft pick of the WNBA's Portland Fire and the No. 4 pick overall in the WNBA draft, has signed with Octagon to manage her WNBA contract…

May 8, 2001, 12:00 AM EDT

NBA's Bryant Drafted For Big 'N Tasty

McDonald's has tapped NBA all-star Kobe Bryant to launch its new Big N' Tasty sandwich, a burger with lettuce and tomato set to hit restaurants Feb. 16, and then to…

February 9, 2001, 12:00 AM EST