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Heather Chaplin
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Players Lend a Helping Hand—or, Thumb Social games like FarmVille boost charitable causes—and burnish the reputations of blemished brands

When Japan was hit last year with one of the biggest earthquakes ever measured, Laura Hartman received a text from her brother. Hartman’s brother just happens to be Mark Pincus,…

April 10, 2012, 6:08 AM EDT

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