Heather Chaet
The Tween Machine
Brand Marketing
Her toys have been relegated to the back of the closet. She knows the lyrics to every Katy Perry and One Direction tune. She finds Charlie the Unicorn hysterical, rates [...]
The Demise of the Doofus Dad in Ads
Brand Marketing
Picture it: A dad strolls down Main Street. His wide-eyed, 10-month-old daughter, perched in her stroller, giggles and coos. It’s a fall day—not too hot, not too cold. Yet a [...]