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Hank Kim

DoubleClick Unit Unveils Buying Power Index

NEW YORK--According to Diameter, a division of DoubleClick, Inc. and comScore Networks, Inc., the Internet's most widely recognized sites -- measure both on brand appeal and traffic - do not…

Ogilvy Dusts Off Jaguar

NEW YORK-Ogilvy & Mather will launch Jaguar Cars' 2000 S-Type sports sedan with a TV spot breaking nationally today that resurrects a previous tagline-and gives it some new…

Priceline.com Seeks Bidders

NEW YORK-On the heels of its initial public offering, online auction site Priceline.com has embarked on an agency review for a $10-12 million account, the spending for which is…

Kellogg Takes Bolder Tack in Launch Effort

Kellogg's resolve to encourage boldness and innovation in its advertising gets a new test this week in J. Walter Thompson's $10-20 million launch of Raisin Bran Crunch cereal. Two TV…

Consultant Eyes Media

To capitalize on the trends of consolidation and unbundling reviews in the media arena, Morgan Anderson Consulting has created a media management group. The unit will handle agency searches and…

With Cooke, M&C Saatchi Completes New Team

Marty Cooke's arrival as creative chief at M&C Saatchi here adds the final piece of the new management team assembled by executive chairman Robert Fletcher. Fletcher was brought in last…

Merkley Hires Lowe's Benz Team

Creative Trio Follows Mercedes Account; Will Replace Marty Cooke NEW YORK--The arrival of the Mercedes-Benz account at Merkley Newman Harty has led to a reorganization of the shop's creative…

Wine Win for Freeman

Cliff Freeman and Partners has been named the first advertising agency for Sendwine.com, an e-commerce client which sells wine over the Internet. The New York shop bested crosstown rival Ogilvy…

BBH Airs First Work From U.S. Office

15 Humorous ESPN Nascar Spots Will Roll Out in Coming Months NEW YORK--Bartle Bogle Hegarty is bowing an ad campaign for ESPN's Nascar coverage, its first work since launching…

Arnold Eyes N.Y. Shop

Snyder Communications has been negotiating to buy Cliff Freeman and Partners, a move designed to give Snyder's Arnold Communications a credible presence in New York. The talks, which began earlier…

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