NEW YORK--According to Diameter, a division of DoubleClick, Inc. and comScore Networks, Inc., the Internet's most widely recognized sites -- measure both on brand appeal and traffic - do not…
NEW YORK-Ogilvy & Mather will launch Jaguar Cars' 2000 S-Type sports sedan with a TV spot breaking nationally today that resurrects a previous tagline-and gives it some new…
NEW YORK-On the heels of its initial public offering, online auction site Priceline.com has embarked on an agency review for a $10-12 million account, the spending for which is…
Kellogg's resolve to encourage boldness and innovation in its advertising gets a new test this week in J. Walter Thompson's $10-20 million launch of Raisin Bran Crunch cereal. Two TV…
To capitalize on the trends of consolidation and unbundling reviews in the media arena, Morgan Anderson Consulting has created a media management group. The unit will handle agency searches and…
Marty Cooke's arrival as creative chief at M&C Saatchi here adds the final piece of the new management team assembled by executive chairman Robert Fletcher. Fletcher was brought in last…
Creative Trio Follows Mercedes Account; Will Replace Marty Cooke NEW YORK--The arrival of the Mercedes-Benz account at Merkley Newman Harty has led to a reorganization of the shop's creative…
15 Humorous ESPN Nascar Spots Will Roll Out in Coming Months NEW YORK--Bartle Bogle Hegarty is bowing an ad campaign for ESPN's Nascar coverage, its first work since launching…
Snyder Communications has been negotiating to buy Cliff Freeman and Partners, a move designed to give Snyder's Arnold Communications a credible presence in New York. The talks, which began earlier…
N.Y. Shop's Ties With Saatchi & Saatchi Have Been Weakening BOSTON--Snyder Communications has been negotiating to buy Cliff Freeman and Partners from Saatchi & Saatchi, a deal that would…
