GroundTruth, Formerly xAd

Why Cost Per Visit Is the New Performance Model

With a staggering $4.4 trillion dollars of offline sales a year, in-store spending still trumps e-commerce. The challenge, however, is to clearly attribute ad spend to actual brick-and-mortar visits. That’s […]

How Weather Can Be Used to Predict Consumer Behavior

“Everybody talks about the weather, but nobody does anything about it,” Charles Dudley Warner famously said. This isn’t entirely accurate. Weather impacts consumer behavior and many of the decisions customers […]