LOS ANGELES Today's news that Citigroup would absorb Wachovia Bank -- possibly subsuming its identity -- has led the client to "pause" the finalization of its deal with WPP's Ogilvy…
LOS ANGELES "Variance in Customer Experience," a new study released by the Chief Marketing Officer Council, has found large gaps between some brands' promises and consumers' actual experiences.The study looked…
LOS ANGELES InterContinental Hotels Group's Holiday Inn is aligning itself with the time-share giant Orange Lake Resorts, IHG said last week at its annual investors conference here. The deal creates…
LOS ANGELES Independent 72andSunny has created a pro-basketball fantasy league as part of an integrated campaign for the release of Take Two's NBA 2K9 next month, according to Glenn Cole,…
LOS ANGELES Oberto Sausage Co. is launching its first national advertising this week with a television-oriented campaign by independent Ground Zero, according to Tom Ennis, vp of marketing.The "Don't be…
LOS ANGELES The American Cancer Society is in the latter stages of reviewing its ad account and a decision is expected in the next few weeks, according to sources. Independent T.G.…
LOS ANGELES The Acura division of American Honda Motors has launched its most ambitious and wide-ranging effort of the year, according to Susie Rossick, manager of national advertising.The integrated campaign…
The Acura division of American Honda Motors has launched its most ambitious and wide-ranging effort of the year, according to Susie Rossick, manager of national advertising.The integrated campaign includes three…
Starbucks and agency Wieden + Kennedy in Portland, Ore., are parting ways."There are times when it just makes sense to part ways with a client," said agency CEO Dan Wieden,…
LOS ANGELES Starbucks and independent Wieden + Kennedy are parting ways."There are times when it just makes sense to part ways with a client," said agency CEO Dan Wieden, in…
