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Gregory Solman

DDB Unveils Push for Effies

LOS ANGELES DDB Seattle's first campaign for the Effie Awards centers on the idea of what happens when advertising is "forced," said John Livengood, evp, ecd."We've done some 'call for…

Honda Civic Shows Off Its 'Groovy' Side

American Honda Motors has gone "groovy" in the new "Musical Road" spot for Civic.Taking a documentary-style approach, with engineers seen measuring rumble strips with calipers, the ad via independent RPA,…

Honda's Civic: A 'Groovy' Kind of Car

LOS ANGELES American Honda Motors has gone "groovy" in the new "Musical Road" spot for Civic. Taking a documentary-style approach, with engineers seen measuring rumble strips with calipers, the ad…

USAA Goes Into Play

LOS ANGELES Military-oriented insurance and financial company USAA is placing its account in review after parting with Interpublic Group's Deutsch, New York, the client has confirmed. USAA spends about $15…

Compass Bank Picks GSD&M

LOS ANGELES Omnicom Group's GSD&M Idea City has won the creative duties on the $10 million account of Compass Bank, according to the agency."Compass is a well-positioned player in a…

Car Biz Driven to Despair

LOS ANGELES On billheard.com, above a 9/11 memorial eagle logo, the nation's 13th-largest auto dealer posted a death notice: "Bill Heard Enterprises announced ... that it has elected to discontinue…

Viral Benchmarks Prove Elusive, Study Says

LOS ANGELES Although 70 percent of surveyed advertising and media agencies plan to increase their spending on viral videos, benchmarks of success remain relative throughout the marketing business.Those were two…

AuditStar Guides BMW's Media Review

LOS ANGELES BMW has hired AuditStar, a London-based consultancy, to guide its $155 million media review, a representative for the automaker has confirmed. Omnicom's Group's GSD&M Idea City in…

Edward Jones Mulls Trio

LOS ANGELES Financial advisory Edward Jones is mulling a trio of agencies in the final round of a review for creative and media chores on its $35 million ad account,…

Branded Content Scores One Show Gold

LOS ANGELES Eight gold One Show Pencils were awarded to brand-sponsored properties at the first One Show Entertainment Awards held last night.The event at the Paley Center in Beverly Hills,…

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