Gregory Solman

Viral Benchmarks Prove Elusive, Study Says

LOS ANGELES Although 70 percent of surveyed advertising and media agencies plan to increase their spending on viral videos, benchmarks of success remain relative throughout the marketing business.Those were two…

Brands In Tune With MySpace Music

LOS ANGELES Sony Pictures, McDonald's, State Farm and Toyota have signed on as platinum sponsors of MySpace Music, said Jeff Berman, president of sales and marketing at the client.The e-commerce…

Spotzer Expands in U.S.

LOS ANGELES After developing core assets in Europe, Spotzer of Amsterdam, the Netherlands, is making a move into the U.S. market, adding executive positions in New York and in Emeryville,…