Greg Beato | Adweek Greg Beato | Adweek
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Greg Beato
Sizzler Has a Food Truck. Sorry, Hipsters How a hot local trend became a marketing vehicle for national chains

Should you come across a broken-down food truck on the side of the road, there’s a chance Larry Olmsted let the air out of its tires. When the USA Today food…

August 7, 2012, 12:00 AM EDT

Five Commercial Actors You Should Know Meet the actors behind the brands

For marketers, a good actor can be the difference between lackluster and through-the-roof numbers. Sharply drawn characters help graft meaning onto products by giving them a sense of back story…

February 7, 2012, 6:21 AM EST

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