Greg Beato
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Sizzler Has a Food Truck. Sorry, Hipsters
How a hot local trend became a marketing vehicle for national chains
Should you come across a broken-down food truck on the side of the road, there’s a chance Larry Olmsted let the air out of its tires. When the USA Today food…
Five Commercial Actors You Should Know
Meet the actors behind the brands
For marketers, a good actor can be the difference between lackluster and through-the-roof numbers. Sharply drawn characters help graft meaning onto products by giving them a sense of back story…
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