George Steeley
‘Power I’ Reduces Power of Ads
Brand Marketing
Consumers surfing the Internet are starting to see a new symbol in banner ads: an “i” enclosed inside a blue circle. This symbol, the so-called “Power I,” is an industry [...]
George Steeley
Brand Marketing
Consumers surfing the Internet are starting to see a new symbol in banner ads: an “i” enclosed inside a blue circle. This symbol, the so-called “Power I,” is an industry [...]