Portrait of Geoff Wilson

Geoff Wilson

Geoff Wilson is brand strategy director for agency Household.

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The Secret to Retail Tech Success Isn’t the Tech. It’s the Planning and Training

Performance Marketing

New in-store gadgets and apps require an investment in staff, not just in equipment.

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3 Iterative Keys to UX Success

General

UX professionals and marketers may struggle to admit that SEO and UX are vital sides of the same coin, but the two disciplines overlap quite a bit. Search engines – [...]