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Garett Sloane
If You Block an Ad, Facebook Now Wants to Know Why Says feedback improves News Feed

Facebook wants to know why users decide to block certain sponsored posts in an effort to serve more relevant ads in the News Feed. The social network has always let…

September 11, 2014, 3:59 PM EDT

Everything Marketers Need to Know About Apple's New iPhones and Watch Don't annoy users with notifications, and other tips

Marketers already are coming up with ways to use Apple's large-screen phones and small-screen watches, which were unveiled today in San Francisco. Apple's annual device launch featured the new iPhone…

September 9, 2014, 5:47 PM EDT

MailOnline Hires New CMO in Push for U.S. Ad Dollars Josh Richman focuses on native, mobile and video

The MailOnline.com, pushing for more U.S. ad dollars, hired Josh Richman as its new CMO in North America. Richman had been the vice president of marketing and digital at Tribune's…

September 8, 2014, 12:42 PM EDT

Madden Game Uses Google to Create Gif Ads in Real Time Ads will mimic action on the field

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly…

September 4, 2014, 2:35 PM EDT

YouTube May Be Worth Up to $40 Billion—More Than Twitter Jefferies report projects $8.9 billion in ad sales by 2016

YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies. The report looked…

September 3, 2014, 3:03 PM EDT

Apple Says Nude Celebrity Photo Leaks Were Targeted Hacks Maintains that its cloud is secure

Apple's cloud is safe, the company has said in response to claims that a security flaw in its photo-storing software allowed hackers to grab naked images from celebrities' personal accounts. It…

September 2, 2014, 4:11 PM EDT

The iPhone 6 Should Make Mobile Ads a Bigger Deal New features could also enhance the iBeacon

Marketers will keep close watch on Apple’s Sept. 9 event when it is set to introduce the iPhone 6, the next evolution of its phone that dominates the U.S. and…

August 31, 2014, 7:08 PM EDT

Publicis Groupe Looking to Buy Ad Tech Firm Criteo Deal talk sends stock soaring

Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent. Criteo…

August 29, 2014, 11:48 AM EDT

Instagrammers, Including Jimmy Fallon, Are Rushing to Try Out Hyperlapse Hot app speeds up videos, offering new creative possibilities

Call it fast-food porn. Now that hyperlapsing is a thing, courtesy of Instagram, everyone’s videos can be seen at 12 times the normal speed. The Hyperlapse app is the latest…

August 26, 2014, 2:48 PM EDT

Snapchat's 'Crazy Engaged' Users Can't Resist a Message From Taco Bell Brands see success despite marketing in the dark

Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and…

August 22, 2014, 3:02 PM EDT

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