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Garett Sloane
LinkedIn Buys Business Ad Tech Player for $175 Million Bizo has b-to-b chops

LinkedIn has purchased business-to-business digital advertising company Bizo for $175 million. San Francisco-based LinkedIn has been building its ad business while focusing on Sponsored Updates, its fastest-growing ad format that appears…

July 22, 2014, 5:51 PM EDT

Pinterest Hires the Man Behind Axe Marketing at Unilever David Rubin will drive brand efforts

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with…

July 22, 2014, 3:32 PM EDT

Yahoo Buying Mobile App Company Flurry [Updated] Paying 'hundreds of millions'

Yahoo is buying Flurry, a mobile app advertising and data firm, the companies said today. CEO Marissa Mayer's latest acquisition should give Yahoo a bigger presence in mobile advertising, an…

July 21, 2014, 4:06 PM EDT

Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even…

July 18, 2014, 4:53 PM EDT

Video Ad Tech Player's Stock Jumps Almost 50% on First Day of Trading TubeMogul priced low in its IPO

TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its…

July 18, 2014, 1:27 PM EDT

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

July 17, 2014, 3:21 PM EDT

General Electric Creates Apollo-Inspired Sneakers Astronaut chic for aspiring moon walkers

Would you wear moon boots? General Electric teamed up with the online shop JackThreads and designer Android Homme to build a high-top sneaker based on the lunar footwear worn by…

July 16, 2014, 1:48 PM EDT

How Tumblr Helped Hyundai Spread Its World Cup Message Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

July 16, 2014, 11:05 AM EDT

Yahoo's Marissa Mayer Is Disappointed In Ad Revenue But she's happier with holding onto bigger Alibaba stake

CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on…

July 15, 2014, 4:55 PM EDT

General Electric's First Snapchat Is One Small Step for Brand Kind Exploring the next social frontier

General Electric is blasting off on Snapchat. The industrial giant is sending out fun drawings that depict space travel while hinting at a marketing play that could tie into tomorrow's 45th…

July 15, 2014, 2:14 PM EDT

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