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Garett Sloane

Yahoo's Marissa Mayer Is Looking for the Ultimate DJ, and Advertisers

Music competition could be key to winning them and reaching kids

Yahoo's Marissa Mayer says she's a fan of electronic dance music. She once spent a summer in Zurich where dance DJs rule and the world-famous Street Parade techno festival takes…

Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads

New programs make promoting pins easier

Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech…

Snapchat Persuades Brands to Go Vertical With Their Video

Mobile phones change the way we watch

Snapchat is asking digital video advertisers if they are straight shooters. The popular messaging app is encouraging marketers and media companies to shoot ads vertically, a clear departure from the common…

YouTube Is Doing Great With Fewer People Skipping Ads, Google Says

Earnings affected by video shift

Google says YouTube ads are responsible for the company's lower recent ad pricing, and the mobile transition is no longer the drag it once was. Google reported earnings today, and…

How Facebook's New Video Partners Like Vox and Vice Will Grab Attention for Brands

Building targeted campaigns with the social network's data

Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media…

Google Builds a Data Platform That's the Last Piece of Its Ad Empire

Connects dots for marketers and challenges Facebook

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to…

Adblock Plus Develops First Mobile Ad Blocker for iPhones

New product will likely be an ad-free mobile Web browser

A top ad-blocking service is targeting mobile this year, and plans its first product that could zap paid marketing on iPhones. Adblock Plus, the European software company that has shaken…

Google's Mobile Update Has Websites Worried About Search Rankings on Phones

'Mobilegeddon' for some sites might mean better user experience

Google is about to release an algorithm update that could affect mobile traffic, the new lifeblood of the Internet for many websites. The tweaks to its search recipe could help…

How the Digital Music Industry Can Spin Your Listening Habits Into Ad Dollars

Spotify and iHeartMedia embrace targeted advertising based on musical tastes

What do your listening habits say about you? That's one of the most important questions the digital music industry is asking as it develops new technology for highly targeted advertising. The…

Here's How Europe Is Stifling the Ad Business for Google, Facebook and Others

Regulators, consumers fight some of their best tactics

Regulators squeezing Google. Privacy watchdogs eyeing Facebook. Consumers flocking to ad blockers. It all adds up to a chilling climate in Europe that could get in the way of digital…

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