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Garett Sloane
Yahoo Wants to Invest Serious Cash in Snapchat Reports say discussions are taking place

Yahoo is looking to buy a piece of Snapchat with an investment that values the hot messaging app at about $10 billion, according to reports. Yahoo is among a number…

October 3, 2014, 6:18 PM EDT

Google Cracks Down on Marketers' Access to Data Third-party measurement firms fear being shut out

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology…

October 3, 2014, 2:02 PM EDT

Why Is There a Starbucks Cup in Tumblr's Logo Today? Sponsored Dot unveiled on National Coffee Day

You know that period at the end of the Tumblr logo? It’s for sale to advertisers, called the Sponsored Tumblr Dot. Well, it's not for sale every day, but it's open…

September 29, 2014, 5:34 AM EDT

One Push Notification Too Many Will Make Consumers Delete Your iBeacon App Message overload happens quickly

A new marketing menace is emerging with the explosion in iBeacon technology: message overload. Almost every retailer and brand is starting to test the new location-aware sensors known as beacons,…

September 29, 2014, 12:06 AM EDT

Facebook's New People-Based Ad Technology Is 'Marketing Nirvana' Pepsi and Intel are early testers as social net unleashes data

Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to…

September 29, 2014, 12:00 AM EDT

Investor Blasts Yahoo Over Tumblr Strategy, Calls for AOL Merger Hedge fund pushes for change

Yahoo is under pressure to merge with AOL as an activist Wall Street fund pushed today for big changes at the Internet advertising giant. The hedge fund, Starboard, wrote a…

September 26, 2014, 2:52 PM EDT

This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid A lesson in niche marketing

Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a…

September 23, 2014, 3:08 PM EDT

Meet the Man Who Unlocked the Secrets of Mobile Marketing Jerome Jarre schools big brands like General Electric on social

Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the action and instantly turning it into content via the video sharing app…

September 14, 2014, 7:31 PM EDT

These Web Stars Are Beyond 'Vine Famous' Nash Grier, King Bach, Princess Lauren, others latch onto brands, TV, music

The social app Vine has created a whole universe of video stars whose antics have attracted millions of followers and made them "Vine famous." But social seems to be only…

September 14, 2014, 7:31 PM EDT

Tumblr’s Top Draw as a Marketing Platform Is Its Wealthier User Base Ringing up revenue for retailers

Sure Tumblr has an artsy, hipster appeal, but its users are far from starving. In fact, and perhaps surprisingly, it caters to the wealthiest social media set of any of…

September 14, 2014, 7:29 PM EDT

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