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Garett Sloane

Twitter's Adam Bain on Keeping It Fresh and Avoiding Sharks and Lawyers

Innovation in unlikely places

CANNES, France–He could be Twitter's next CEO, so it was a perfect time for Adam Bain's talk on innovation and to hear his thoughts on everything from creative corporate culture…

Twitter's Top Tactician on How Brands Like Coca-Cola Can Win the Moment

Seems simple, but it's a lot of work

CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in. Hoffman, Twitter's director of…

How Facebook Showed Live Nation That Grindr Ads Sell Madonna Tickets

Atlas system revealed winning mobile tactic

CANNES, France—When you're selling Madonna tickets gay-dating app Grindr would seem like a good place to start, given the pop star's popularity within the LGBT community. That was Live Nation's…

Vice, Pinterest and Bank of America Deal Is Yet Another Sign of Ad World's Reckoning

Content and tech are a match made in Cannes

CANNES, France—Vice's Shane Smith says the big story at this year's Cannes gathering is all about content creators, tech companies and brands coming together—a combination that is shaking up the…

These Contest-Winning Instagram Photos Re-created Historic Images With a Few Twists

Inspired takes on visual classics

CANNES, France—Thanks to its photo filters, Instagram is known for empowering the common social-media user with a touch of artistry. But the mobile-social platform recently challenged users to show off…

Kim Kardashian Reveals Her Instagram No-Promo Policy

Bikini shots over brands

CANNES, France—Kim Kardashian West does Instagram her way, and that means no paid promotions and admittedly too many bikini shots. "But it's what I want and what I put out," Kardashian…

Snapchat, WPP and Daily Mail Create an Agency for Vertical Mobile Video

It's a pivotal moment for the emerging ad format

CANNES, France—Snapchat, The Daily Mail and WPP have formed an ad agency for an increasingly mobile era, one that appears to be shifting dramatically toward content creation for vertical screens. The…

Tinder Founder Says More Than 20% of Users Swipe Right on Brands

Sean Rad looks to hook up with advertisers at Cannes

CANNES, France—Sean Rad, co-founder of Tinder, is the face of modern dating. His app is responsible for billions of potential love matches, all based on a rather simple concept: swiping…

Snapchat's Evan Spiegel Reveals How He Went From Startup Failure to Tech Star

Ad players get to know young CEO at Cannes

CANNES, France—Snapchat is not afraid to make decisions quickly and turn on a dime when it comes to changing directions, says its CEO Evan Spiegel. Today, at the Cannes Lions International…

Twitter Has 6 Helpful Periscope Hints for Brands, and Most Involve Buying Ads

Promote the heck out of them

Twitter is encouraging brands to promote their Periscope videos with paid tweets, a win-win that could draw more attention to the new app and lift advertising on Twitter. In a…

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