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Garett Sloane
MTV Launches Ariana Grande's New Album With a Little Help From Twitter Pepsi sponsors tweets to songs

Ariana Grande is amplifying her album release with a Twitter campaign starting today. The singer and MTV, along with their sponsor Pepsi, are using Twitter's Amplify advertising to debut four…

August 20, 2014, 11:21 AM EDT

New Movie Promotion Asks You to Dish on Your Closest Relations Paramount taps Whisper app for marketing

There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to…

August 19, 2014, 2:26 PM EDT

Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages 'Never seen that kind of number'

Funny or Die found a new way to boost video views. All it takes is a little Kik—help from the messaging apps' new Promoted Chats product. The digital comedy crew…

August 18, 2014, 4:39 PM EDT

Xaxis Fights Fraud With Money-Back Guarantee for Brands 95 percent of the traffic certified

Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back. The ad trading technology platform…

August 7, 2014, 1:08 PM EDT

AOL's Ad Business Gets Boost From Adap.tv and Programmatic Sales up 20%

AOL's ad business was up 20 percent last quarter thanks to its programmatic push and Adapt.tv. CEO Tim Armstrong announced quarterly results today, posting $606.8 million in overall revenue, up 12…

August 6, 2014, 12:13 PM EDT

Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory Acquisition costs roughly $200 million

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up…

August 5, 2014, 6:05 PM EDT

Bomb Gaza and 6 Other Mobile Games Banned by App Stores Mideast conflict just the latest inspiration for hard-core software

The Israel-Palestine conflict is playing out in app stores with games like Bomb Gaza being used as a new kind of information warfare. In fact, Google started pulling apps from…

August 5, 2014, 4:05 PM EDT

Rescue Campaign Puts 10 Abandoned Dogs on Tinder, Gets 2,700 Matches in a Week Creative idea from BBH interns

Turns out, you can find puppy love on a dating app. Literal puppy love is on offer through Tinder thanks to a New York animal shelter and marketing interns at…

August 4, 2014, 3:38 PM EDT

'Help, I'm Addicted to Kim Kardashian's Game' Signs this vapid app is ruining your life

Kim Kardashian’s game is starting to take its toll. People are crying for help on anonymous social networks like Whisper to confess their addiction to this mindless app. The Kim Kardashian:…

July 31, 2014, 3:02 PM EDT

Twitter Is Considering Any Change That Will Convert Visitors to Logged-In Users Even filtering tweets

Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves. This is the biggest challenge facing CEO Dick…

July 29, 2014, 7:20 PM EDT

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