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Garett Sloane
Google’s Private Markets Give Brands More Reason to Buy Into Digital Ad Technology Exclusive exchanges reshaping programmatic

Google's Neal Mohan says he wants technology to disappear. Now, that could sound odd coming from the search company’s ad tech chief, but he has a point, and it’s one…

November 17, 2014, 12:02 AM EST

10 Ad Mascots You Probably Didn't Know Were Related to Kermit the Frog The many commercial creations of Jim Henson's Creature Studio

Jim Henson creations have a storied history in advertising, going back to the 1950s, when a violent proto-Kermit pitched Wilkins Coffee with 10-second TV spots. Tappy, the latest creation from Jim…

November 15, 2014, 8:21 AM EST

#BreakTheInternet Day 2: More Brands Have Fun With an Even Nuder Kim Kardashian Nissan wins most popular tweet

It's Break the Internet Day Two, and brands and Twitter users are still having fun with Kim Kardashian's nude cover photo for Paper magazine. In fact, the magazine, which featured…

November 13, 2014, 2:57 PM EST

Nest Isn't Just Smart and Sleek, But Funny Too, in First TV Ads Device spots debut in time for holiday shopping

The connected-home company, Nest, is about to air its first TV commercials, a series of four humorous spots that show off the company's smart thermostats, smoke alarms, Web cameras, etc.…

November 13, 2014, 11:46 AM EST

Brands Try to #BreakTheInternet by Jumping on Kim Kardashian's Nude Cover Photo Nissan, Southwest, IFC got back

Kim Kardashian's derrière was too much to resist today, as everyone including brands tried to break the Internet by commenting on her famously curvaceous backside. The star posed nude and…

November 12, 2014, 5:38 PM EST

The 4 Big Changes Twitter Is Making to Convince People to Keep Coming Back Instant timelines for newcomers and other radical moves

Twitter can make a bad first impression. When new people sign up they often fall off quickly. The San Francisco-based social platform has a half-billion monthly visitors but only 284…

November 12, 2014, 2:56 PM EST

A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral This service droid isn't the real deal

Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a…

November 11, 2014, 6:02 PM EST

Are Brands Afraid of Sharing Their Consumers' Data With Facebook? Social network assures them it’s secure

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy…

November 11, 2014, 2:43 PM EST

What We Learned About Mark Zuckerberg From His Candid Talk With Users He's not cool and not into appletinis

Mark Zuckerberg finally admitted it: He's not cool, and he never built Facebook to be cool or meet girls. Oh, and he never heard of an apple martini before the…

November 6, 2014, 7:07 PM EST

Amazon Wants to Enter Your Homes and Hearts With This Super-Cheesy Infomercial Its new Echo gadget is part of the family

"Alexa, do we really need a voice-activated speaker that listens for our every command?"  Amazon is trying to earn a spot on our bookshelves, countertops and coffee tables with Echo, a…

November 6, 2014, 4:08 PM EST

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