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Garett Sloane
Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory Acquisition costs roughly $200 million

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up…

August 5, 2014, 6:05 PM EDT

Bomb Gaza and 6 Other Mobile Games Banned by App Stores Mideast conflict just the latest inspiration for hard-core software

The Israel-Palestine conflict is playing out in app stores with games like Bomb Gaza being used as a new kind of information warfare. In fact, Google started pulling apps from…

August 5, 2014, 4:05 PM EDT

Rescue Campaign Puts 10 Abandoned Dogs on Tinder, Gets 2,700 Matches in a Week Creative idea from BBH interns

Turns out, you can find puppy love on a dating app. Literal puppy love is on offer through Tinder thanks to a New York animal shelter and marketing interns at…

August 4, 2014, 3:38 PM EDT

'Help, I'm Addicted to Kim Kardashian's Game' Signs this vapid app is ruining your life

Kim Kardashian’s game is starting to take its toll. People are crying for help on anonymous social networks like Whisper to confess their addiction to this mindless app. The Kim Kardashian:…

July 31, 2014, 3:02 PM EDT

Twitter Is Considering Any Change That Will Convert Visitors to Logged-In Users Even filtering tweets

Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves. This is the biggest challenge facing CEO Dick…

July 29, 2014, 7:20 PM EDT

Twitter Revenues Surge as It Surpasses 270 Million Monthly Users Ad sales jump 129%

Twitter is hauling in users and ad dollars, giving the company a new of air of confidence. The tech notable announced its second-quarter performance today, including a 129 percent year-over-year jump…

July 29, 2014, 5:07 PM EDT

Real-Time Marketing Isn't Just About Twitter MTV uses Snapchat, ESPN's on Twitter, and Hyundai works Tumblr

When MTV announced the nominees for next month’s Video Music Awards, it leaned on social media, of course, to create buzz. But the channel it selected for the big reveal…

July 28, 2014, 8:16 PM EDT

Is Facebook's Bolt Teaser the Start of App Ads on Instagram? Analyst says installs are 'inevitable'

Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. When…

July 28, 2014, 3:05 PM EDT

LinkedIn Ads Can Be Tested and Targeted Like Never Before Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

July 24, 2014, 6:16 PM EDT

Ad Prices at Facebook More Than Doubled Last Quarter Brands compete to be seen

Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed…

July 23, 2014, 8:02 PM EDT

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