Advertisement
Garett Sloane
Facebook Launches Dynamic Product Ads for Data-Minded Retailers Merchants like Target can upload catalogs and then zero in on consumers

Facebook is giving Target and other retailers a new way to market to its 1.4 billion users. It's called product ads—yet another ad format that Facebook says sets it apart…

February 17, 2015, 1:25 PM EST

Twitter Eyes 500 Million Unregistered Users to Keep Up With Facebook The social media site's plan to get more people on board

It's no secret that Twitter is experiencing growing pains. Last quarter, the messaging service added only 4 million new users, giving it 288 million monthly active users—versus Facebook's 1.4 billion…

February 16, 2015, 10:24 PM EST

Apple Lets Weed Apps Into Its Store After Petition from Pot Companies 'Rare' reversal following ban

Apples and pot have long been a popular combo—pot pipes fashioned out of apples are a thing—and now iPhones are a more versatile tool for enterprising marijuana fans. The company…

February 13, 2015, 1:44 PM EST

This New Agency Uses Old-Fashioned Spectacle With a Futuristic Twist Magnetic Collaborative's larger-than-life stunts

Specs Who (From left) Jessica Reznick, managing director; Glenn Marck, partner, design; Brian Schultz, partner, production; Rick Rathe, partner, operations; Gary Johnson, director of strategy What Experiential and promotional marketing agency Where New York Even…

February 11, 2015, 12:00 AM EST

Facebook Brings New Partners Into Its Ad Network of the Future Publicis, Mediaocean and Merkle join Atlas

Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms. Publicis and its tech arm,…

February 10, 2015, 12:55 PM EST

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users Subtly animated cinemagraphs are practically hypnotic

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your…

February 10, 2015, 12:00 AM EST

Twitter Now Has 288 Million Users, But Its Growth Rate Is Under Scrutiny Investors and brands want the social player to scale faster

OK, don't freak out. Twitter's growth appears to be slowing, according to a quarterly earnings call today, but the social network says it's actually gained nearly twice as many users…

February 5, 2015, 5:22 PM EST

Tinder Shuts Down Gap's Pants Party Because Campaign Violated Terms of Service Brand posted unauthorized marketing

Just as The Gap was about to launch a new marketing campaign on Tinder, the hot dating app announced that the retailer's plans were an unauthorized violation of its terms…

February 4, 2015, 6:17 PM EST

Instagram Videos Now Loop, and Here's Why Brands Are So Excited About It The Gap releases a micro-series made for repeat

Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way…

February 4, 2015, 5:48 PM EST

Facebook Opens Its Ad Awards to Instagram Campaigns Starts taking submissions

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for…

February 4, 2015, 11:17 AM EST

Advertisement