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Garett Sloane
Brands Try to #BreakTheInternet by Jumping on Kim Kardashian's Nude Cover Photo Nissan, Southwest, IFC got back

Kim Kardashian's derrière was too much to resist today, as everyone including brands tried to break the Internet by commenting on her famously curvaceous backside. The star posed nude and…

November 12, 2014, 5:38 PM EST

The 4 Big Changes Twitter Is Making to Convince People to Keep Coming Back Instant timelines for newcomers and other radical moves

Twitter can make a bad first impression. When new people sign up they often fall off quickly. The San Francisco-based social platform has a half-billion monthly visitors but only 284…

November 12, 2014, 2:56 PM EST

A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral This service droid isn't the real deal

Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a…

November 11, 2014, 6:02 PM EST

Are Brands Afraid of Sharing Their Consumers' Data With Facebook? Social network assures them it’s secure

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy…

November 11, 2014, 2:43 PM EST

What We Learned About Mark Zuckerberg From His Candid Talk With Users He's not cool and not into appletinis

Mark Zuckerberg finally admitted it: He's not cool, and he never built Facebook to be cool or meet girls. Oh, and he never heard of an apple martini before the…

November 6, 2014, 7:07 PM EST

Amazon Wants to Enter Your Homes and Hearts With This Super-Cheesy Infomercial Its new Echo gadget is part of the family

"Alexa, do we really need a voice-activated speaker that listens for our every command?"  Amazon is trying to earn a spot on our bookshelves, countertops and coffee tables with Echo, a…

November 6, 2014, 4:08 PM EST

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

November 5, 2014, 2:26 PM EST

Ads Are Coming to the Comments Section of Publisher Sites Disqus' sponsored messages will be targeted to what you say

You can tell a lot about people by their online comments, and that's why Disqus believes it could be sitting on an advertising gold mine. The third-party comments service, which…

November 3, 2014, 10:23 AM EST

12 Stars of Ad Tech Who Are Building the Future of the Industry Right Now And three more to watch (Web-exclusive bonus)

In the world of advertising technology, everything is new. Whereas just a year ago Facebook might have been considered a secondary player in automated advertising, mobile and data, today it…

November 2, 2014, 11:02 PM EST

AOL Gives Advertisers an Alternative to Facebook's People-Based Marketing Builds technology to serve ads anywhere

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop,…

October 31, 2014, 8:00 AM EDT

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