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Garett Sloane

Here's Why Twitter's Porn Problem Freaked Out Brands

10 million accounts could be sharing NSFW content

There are some dark corners of Twitter—accounts that take "not safe for work" content to new depths and that can spell big trouble for brands whose ads end up running…

Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time

Research also states that being heard is almost as good as being seen

Google has new insights for the industry worried about viewability, one of the top concerns facing the digital marketing world this year. Google's latest report on the matter digs into…

3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat

Search and social evolve with the times

Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building…

6 Apple Watch Flaws That Could Make You Queasy

Including an irrational fear of oddly placed circles

Whenever Apple launches a new product, someone somewhere is going to find a flaw. It's inevitable when you sell as many devices as Apple does, and so it goes with…

Twitter Scrambles for an Ad Fix as Nielsen's Promoted Tweets Show Up in Porn Feeds

TV company pulled its campaign

Twitter has a porn problem, and it caused one brand to temporarily halt a campaign today. Nielsen, the television and digital data company, pulled the plug on its Promoted Tweets…

Fullscreen Wants to Satisfy Brands' 'Unquenchable Thirst for Video'

Web stars Jack and Jack perform for teen girls and ad execs at NewFronts

It's a good sign when the premiere trailer for your biggest show starts trending, but that's also what you'd expect when your stars are Vine celebrities. So, when Fullscreen showed…

Brands Ask for It, and Twitter Hits Fast Forward on Autoplay Video

New format ready by summer

Twitter is close to unveiling its autoplay video, finally giving marketers the format they say is a must for branded content. Twitter has been heavily promoting autoplay in its latest…

News Corp. Unveils Its Latest Digital Content Strategy

Helping advertisers go viral with new channels, video and content studio

News Corp. is putting a digital spin on its historically print-focused business now that it owns Storyful and Web properties like IAF and Decider. At today's NewFronts presentation, the company opened…

Vevo Will Use Its Music Video Expertise to Help Brands Create Custom Content

Helping advertisers with the music industry

Vevo is launching a new team to help brands develop marketing for the music industry. In addition to the new programming promised at today's NewFronts presentation, the digital music video…

Twitter Hatches a Google Deal Amid Disappointing Earnings

Brands can now buy ads seamlessly from both digital companies

On the same day it released disappointing first-quarter earnings and watched its stock tumble 18 percent, Twitter announced a new deal with Google that it hopes will lift the business.…

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