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Garett Sloane

Marketers Are Eager to Tap Into Snapchat's Treasure Trove of Millennials

Even if they have to go around the messaging app to do it

Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results. But given the messaging app is insanely popular…

Fast-Growing Social Apps Are Trying to Clean Out Their Darkest Corners

Yik Yak, Meerkat and more look to purge bullies, trolls and criminals

"Don't feed the trolls" has never been a more relevant piece of advice. The Web's established social media players as well as startups are trying to not just starve the…

Horror Film Lets You Have an Increasingly Intense Chat With the Main Character

Insidious 3 stunt via Kik shows how bots are evolving

In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now.  Thanks…

Victoria's Secret and Sephora Are Already Using Instagram's New App

Brands, consumers and first ladies waste little time using Layout

Instagram is providing a way to share photo collages with a companion app called Layout, which—even though it was just launched today—is already getting employed in interesting ways by brands…

Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?

Sears Hometown store visits jumped 122 percent

Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its…

SnappyTV Powers Twitter's Video Strategy for Everything From March Madness to the President

7 clips that show how live TV gets online fast

If you see clips of buzzer-beaters from Turner Sports properties in your Twitter feed after the March Madness tips off tomorrow, you can thank SnappyTV for the excitement. Such moments…

4 Important Tips for Making Your Instagram Videos Stand Out

Straight from the app itself

Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when…

Why Marketers Shouldn't Be Seduced Into Using Believable Bots

Ex Machina's clever use of Tinder could start a risky trend on chat apps

Sex and advertising are usually a reliable mix. Unless, of course, you trick consumers into thinking they might have a chance of hooking up with your deceptive spokesbot masquerading as…

Jameson Serves a 3-D Whiskey Shot in Its New Instagram Ad

Brand calls it 'a Facebook first'

Jameson says it has created the first 3-D video ad for Facebook and Instagram, using a technique that makes it appear as if a bartender is sliding a whiskey shot…

Facebook Buys a Company That Could Solve an Annoying Online Ad Problem

No more messages about products you already bought

Facebook is buying a company that could help it solve an age-old online advertising problem—the one that keeps showing people the same ad even after they bought the product. It's…

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