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Garett Sloane
Lowe's Releases the First Instagram Video Ad Timed to the Super Bowl 'Pay attention' to top brands there on game day

Instagram video ads are new for Super Bowl marketers this year, and Lowe's is buying two spots focusing on how to play host for Sunday's Big Game. The 15-second clips were shot with…

January 30, 2015, 4:27 PM EST

Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically Regional Mondelez spots are game changers

Oreo is back to its old savvy marketing self with a plan for the Super Bowl that's sure to excite ad geeks. Its parent company, Mondelez, is the first to…

January 30, 2015, 8:00 AM EST

This Year's Most High-Stakes Super Bowl Showdown Is YouTube vs. Facebook How both sites stack up in the battle for brands

If you visit YouTube during the Super Bowl, you likely won't miss Anheuser-Busch, which bought the masthead of Google's video site. But the brewer's also going big on Facebook, where it's…

January 29, 2015, 3:24 PM EST

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl Custom-made tweets and videos are changing the game

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now…

January 29, 2015, 12:39 PM EST

Facebook Just Shared Insane Q4 Mobile Numbers and Ad Sales Its smartphone promos alone did $2.5 billion

Facebook's mobile sales continue to skyrocket, now accounting for 69 percent of its advertising business, according to results it shared today. During the 2014 fourth quarter, Facebook did $3.6 billion in…

January 28, 2015, 5:21 PM EST

Despite Falling Display Ad Sales, Yahoo's Marissa Mayer Maintains a 'Startup' Mentality Mobile, video, native and social start making money

During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in…

January 27, 2015, 6:02 PM EST

Here's How Facebook Plans to Help Brands Find Out When Their Ads Actually Worked 'Lift' addresses a nagging industry problem

Facebook is looking for an answer to that age-old marketing question: Which part of your advertising is actually working? The social network is launching a new product today to help…

January 27, 2015, 1:07 PM EST

Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels Launch partners Cosmo and CNN are already selling ads

Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice,…

January 27, 2015, 11:43 AM EST

How Vevo Found a Workaround to Make its 'Fifty Shades' Video Autoplay on Twitter Little-known option grabbed eyes (and ears) for 'Earned It'

Vevo isn't waiting around for Twitter to release an autoplay feature. Instead, it's one of a few media companies already playing videos automatically in users' feeds by making use of…

January 23, 2015, 4:03 PM EST

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

January 22, 2015, 10:30 AM EST

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