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Garett Sloane
On the Eve of Turning 30, AOL Dials Up Mobile and Video CEO Tim Armstrong tells us what the future holds

AOL is about to turn 30 years old. In May, the company that basically invented Web surfing hits this milestone—and yet somehow, despite its adulthood, finds itself at the very…

March 1, 2015, 9:00 PM EST

Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses It's added a half million paying brands in the past year

Facebook now has 2 million advertisers, a milestone CEO Mark Zuckerberg announced today in a video post on the social network. Zuckerberg and COO Sheryl Sandberg thanked small-and-medium-sized businesses (SMBs)…

February 24, 2015, 5:22 PM EST

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

February 23, 2015, 2:19 PM EST

Quiznos Hopes to Scare Up New Business With Killer Lobsters Uses ad tech to claw its way out of bankruptcy

Sandwich chains can serve fancy food, too. Just check out Quiznos' lobster roll offering, which—like many fish-sandwich pitches this week—is back in the Lental limelight, along with the company out…

February 19, 2015, 1:21 PM EST

Why Google Should Fear Facebook's New Product Ads Social network's targeting threatens retail search dominance

Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social…

February 18, 2015, 7:01 AM EST

Essential Tips for Turning Employees Into Social Media Ambassadors Hootsuite's HR guru says it's time to rewrite corporate policies

While you might not need an expert to tell you your staff is spending time on Facebook and Twitter, Ambrosia Humphrey, vp of talent at Hootsuite, says too many companies…

February 18, 2015, 7:00 AM EST

JCPenney's 4 Cent Video Ads on Twitter Could Threaten YouTube's Longtime Dominance Retailer shows how social is changing

JCPenney says Twitter was behind its most successful social program—not Facebook or YouTube—and credited the platform's new video creation and viewing capabilities. The retailer only paid 4 cents for every…

February 17, 2015, 4:26 PM EST

Facebook Launches Dynamic Product Ads for Data-Minded Retailers Merchants like Target can upload catalogs and then zero in on consumers

Facebook is giving Target and other retailers a new way to market to its 1.4 billion users. It's called product ads—yet another ad format that Facebook says sets it apart…

February 17, 2015, 1:25 PM EST

Twitter Eyes 500 Million Unregistered Users to Keep Up With Facebook The social media site's plan to get more people on board

It's no secret that Twitter is experiencing growing pains. Last quarter, the messaging service added only 4 million new users, giving it 288 million monthly active users—versus Facebook's 1.4 billion…

February 16, 2015, 10:24 PM EST

Apple Lets Weed Apps Into Its Store After Petition from Pot Companies 'Rare' reversal following ban

Apples and pot have long been a popular combo—pot pipes fashioned out of apples are a thing—and now iPhones are a more versatile tool for enterprising marijuana fans. The company…

February 13, 2015, 1:44 PM EST

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