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Garett Sloane
AOL Gives Advertisers an Alternative to Facebook's People-Based Marketing Builds technology to serve ads anywhere

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop,…

October 31, 2014, 8:00 AM EDT

Here Is the Video of Jerome Jarre's In-Flight Antics That Almost Got Him Arrested Turns out you can't wear a Speedo on a plane

Jerome Jarre posted video of his in-flight Speedo fiasco on YouTube today showing why he was detained in Miami after a flight this week. Jarre, who became "social media famous"…

October 30, 2014, 6:55 PM EDT

Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands Disney, Activision and Banana Republic among early buyers

After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The…

October 30, 2014, 3:00 AM EDT

Did Vine Star Jerome Jarre Just Walk Out on $1 Million Ad Deal? Tells world he's done selling out

It's like Michael Jordan retiring before ever actually signing with the Bulls. Jerome Jarre, a huge social video star, can't take it anymore and is leaving the ad game, just…

October 28, 2014, 11:27 AM EDT

Twitter's Shares Drop, Indicating 284 Million Users Just Aren't Enough Q3 growth disappoints

Twitter shares dropped about 10 percent after the company revealed its third quarter financial performance, with user growth slower than expected while ad sales rose. San Francisco-based Twitter accrued 284 million…

October 27, 2014, 5:53 PM EDT

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

October 27, 2014, 12:01 AM EDT

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice 'Back that stack up'

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults…

October 23, 2014, 4:06 PM EDT

Yahoo Finally Reveals How Much Money Tumblr Can Bring In Ads Predicts $100 million

We finally have a look at Tumblr’s ad sales: $100 million in 2015, according to Yahoo CEO Marissa Mayer, under pressure to show some results from her $1 billion acquisition. Mayer…

October 21, 2014, 5:51 PM EDT

Check Out Snapchat's First Ad for Universal Pictures Video promo for 'Ouija' appears on popular mobile app

Snapchat's first sponsored message arrived today, and it was a video ad from Universal Pictures previewing its movie Ouija. The ad was sent to users' "Recent Updates" feed where messages…

October 18, 2014, 7:25 PM EDT

Snapchat Says Ads Are Coming This Weekend: 'We Need the Money' Reveals new details of its business plans

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog…

October 17, 2014, 4:46 PM EDT

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