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Garett Sloane

How Halting Pitches and Improving Morale Paid Off for Organic’s New CEO

David Shulman settles in

Specs Current gig CEO of Organic Previous gig President at Wunderman Twitter @organicinc Age 47 Adweek: What were the challenges you faced when you joined Organic three years ago? David Shulman: The company needed a…

How Sullivan NYC Connects Blue-Chip Marketers to the Masses

But don’t call them an agency

Specs Who (partners, from left:) Executive director of strategy Nancy Schulman; CFO Valentine McGovern; founder and managing partner Barbara Apple Sullivan; ecd John Paolini; and executive director of strategy Nicole Ferry What…

If You're Into Man-on-Man Suckling, You've Come to the Right B-to-B Ad

Here's an ad that might make you question the nature of the Internet, who you are and what makes you happy. OK, maybe not all that, but it does touch…

Smile, Wink, Pray: Brands Decode the Enigma of Emojis

Symbols are key to social media marketing

Marketers want to decode one of the social Web's most cryptic languages: emojis. The digital hieroglyphics, which convey users' thoughts and moods by way of hearts and smiley-faced poop across dozens…

Here's Why Twitter's Porn Problem Freaked Out Brands

10 million accounts could be sharing NSFW content

There are some dark corners of Twitter—accounts that take "not safe for work" content to new depths and that can spell big trouble for brands whose ads end up running…

This Agency Breathes New Life Into Iconic Brands

Creative co-founders set lofty goals for clients like Peeps and Gerber

Specs Who Co-founders Sandy Greenberg (l.) and Terri Meyer What Full-service ad agency Where New York Terri Meyer and Sandy Greenberg became creative partners more than 25 years ago when they both started…

This New Agency Uses Old-Fashioned Spectacle With a Futuristic Twist

Magnetic Collaborative's larger-than-life stunts

Specs Who (From left) Jessica Reznick, managing director; Glenn Marck, partner, design; Brian Schultz, partner, production; Rick Rathe, partner, operations; Gary Johnson, director of strategy What Experiential and promotional marketing agency Where New York Even…

This Sloth Sings for a Good Cause: Saving Americans From Too Much Work

Costa Rica is pulling out all the sloths to boost tourism. The Central American nation hired 22squared for its North American advertising, and the agency put together a digital campaign…

10 Ad Mascots You Probably Didn't Know Were Related to Kermit the Frog

Jim Henson creations have a storied history in advertising, going back to the 1950s, when a violent proto-Kermit pitched Wilkins Coffee with 10-second TV spots. Tappy, the latest creation from Jim…

Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands

Not quite ready for its close-up

Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the…

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