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Garett Sloane
Videology Taps Nielsen to Boost Marketing Across TV and Digital Data to help target demos wherever they are

Videology, the video advertising company, has a new deal with Nielsen to use data to help TV advertisers target audiences that are watching more and more on digital channels—and that…

March 3, 2014, 12:35 PM EST

8 Things the Time Warner-Comcast Merger Will Do If you're in media, this affects you

The Comcast-Time Warner merger is underway, and it's one of the biggest media deals in recent memory: $45.2 billion for the distressed cable conglomerate at a dramatic moment when it…

February 13, 2014, 5:10 PM EST

Twitter’s 2014 Strategy: The Intersection of Video and Data True second-screen targeting

Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in…

January 20, 2014, 10:23 PM EST

Why Apple's Topsy Buy May Be All About Its Social TV Future Twitter data firm offers glimpse into viewing habits

Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy. While many have wondered what the deal is all about, many experts believe it points in…

December 3, 2013, 3:25 PM EST

Is Apple Set to Take On TV? Cook hints that company is in position to deliver new products

Tim Cook hinted today that Apple is well-positioned to take over the TV. Speaking during an earnings call with Wall Street analysts, who asked what new product categories Apple would step…

October 28, 2013, 8:39 PM EDT

Google Inks Upfront Deal with MediaVest Commitment signals shift in how search giant sells ads

Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, to…

October 24, 2013, 4:28 PM EDT

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