Garett Sloane
How Halting Pitches and Improving Morale Paid Off for Organic’s New CEO
Brand Marketing
Specs Current gig CEO of Organic Previous gig President at Wunderman Twitter @organicinc Age 47
How Sullivan NYC Connects Blue-Chip Marketers to the Masses
Brand Marketing
Specs Who (partners, from left:) Executive director of strategy Nancy Schulman; CFO Valentine McGovern; founder and managing partner Barbara Apple Sullivan; ecd John Paolini; and executive director of strategy Nicole [...]
How Advertisers Are Getting on Board With Imgur, a Pinterest for the Millennial Male
Performance Marketing
Facebook’s Mobile Base Is 1 Billion Users Bigger Than All of Twitter
Performance Marketing
Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole. That is one of the most [...]
Here’s How Yahoo’s New Messaging App Silently Combines Texting and Video
Performance Marketing
Yahoo just released a messaging app, Livetext, which lets people chat on their phones while viewing each other on video. Here's the kicker: The video app doesn't offer sound.
Twitter’s Ad Sales Jump 63%, but the Platform Still Needs a Lot More Users
Performance Marketing
Twitter saw ad sales rise last quarter, leading to better-than-expected revenue, but the interim CEO Jack Dorsey, co-founder of the company, said user growth is still too slow. The San [...]
Instagram’s Ad Sales Are Expected to Top $2 Billion by 2017
Performance Marketing
Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81 [...]
AOL’s Branded Skip Lets You Avoid Ads If You Take a Quick Survey First
Performance Marketing
AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it [...]
Twitter’s New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns
Performance Marketing
Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl [...]
Here’s a Look at How Microsoft Makes Its Money in the Post-PC Era
Performance Marketing
Microsoft had to absorb a $7.5 billion loss because its plan to buy Nokia and then grab a bigger share of mobile devices mostly failed. The Redmond, Wash.-based company has [...]