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Gail Schiller

Get Interactive Inks Deals

NEW YORK Get Interactive, a new ad technology company that allows consumers to buy products placed in entertainment content and creates opt-in advertising platforms for brands, has inked its first…

Bud.TV Plans Fixes

NEW YORK Anheuser-Busch is making major changes to Bud.TV in an effort to revitalize the struggling Web channel.Tony Ponturo, vp, global media and sports marketing at A-B, said CEO August…

Magna Global Enlists Hollywood Vet

LOS ANGELES Hollywood veteran Cathy Tankosic has joined Interpublic Group's Magna Global Entertainment as an evp, tasked with finding new ways to create branded entertainment content across multiple media platforms.This…

Top 10 Ad Deals

Catherine Zeta-Jones for T-Mobile. Angelina Jolie for St. John. Gwyneth Paltrow for Estée Lauder. Nicole Kidman for Chanel. A-listers, who once upon a time avoided advertising like the plague (except,…

WGA Seeks Placement Conduct Code

LOS ANGELES With the backing of the Screen Actors Guild, the Writers Guild of America released a policy paper today threatening to seek tougher Federal Communications Commission regulation of product…

Burnett, Madison Road Settle Lawsuits

LOS ANGELES Mark Burnett Productions and Madison Road Entertainment have settled their respective lawsuits over integration fees charged for The Apprentice, agreeing to co-produce a new reality show and collaborate…

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