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Gabriel Beltrone

Columbia Sportswear Is Making Job Candidates Literally Climb Mountains for Interviews

There's been no dearth of dubious job titles in the recent years, thanks in large part to the tech boom. But outerwear marketer Columbia Sportswear is reaching for new and…

The Official Name of Volkswagen's New Car Is a Hashtag: #PinkBeetle

It's not every day that an automaker launches a new, brightly colored car based on social media demand. Or names the model after the hashtag that helped bear it. The 2017…

For Love or Money? One Couple Doesn't Have to Choose in This Lovely Spanish Lottery Ad

The lottery may not have much to do with fate, but it's a lot like love—if you don't play, you won't win, says a new ad from Spain. The three-and-a-half minute…

Oreo Is Now Making Tasty-Style Recipe Videos for Some of Its Stranger Flavors

If you're looking for a low-calorie dessert that mixes avocados and chocolate, then Oreos has a video for you. To promote new special-edition mint and strawberry-cheesecake flavors of the classic sandwich…

Pro Athletes School Gatorade Drinkers in the Brand's Most Humiliating Campaign Yet

Gatorade is back to gleefully shame more of its own consumers for being lazy and out of shape—this time with a roving crew of top athletes and nasty sportscasters, who…

See What a 14-Hour Flight Is Like in the Insane Luxury of a $21,000 Emirates Airplane Seat

Emirates Airlines recently upgraded Casey Neistat to first class. He filmed the experience, and it's a nine-minute testament to obscene flying decadence. There's a drinks bar that magically slides out of…

Ad of the Day: Elena Delle Donne Opens Up About Her Sister in Remarkable Gatorade Film

WNBA star finds hard-won perspective through family

Gatorade's "Win from Within" message has already yielded some fantastic marketing about where athletes like Serena Williams and Usain Bolt find their inspiration. Now, the sports drink is back to…

This Japanese Ad With an 18-Year-Old Grandpa Has a Clever and Quite Beautiful Twist

This story about a young woman and an old man probably won't end the way you think. The duo sit and have a conversation about the elder's health. His spirits are…

Did Lane Bryant Just Make the Most Brazen Theft of an Artist's Work Yet?

New York artist Shantell Martin is accusing retailer Lane Bryant of stealing her work in the latest online flap over a fashion brand lifting designs from creatives without asking permission—or…

Great Prices Inspire Crazy Fun in W+K's Seriously Loopy T.K. Maxx Ads

Be careful: If you buy a designer dress and a leather biker jacket at British discount chain T.K. Maxx, you'll soon find yourself regularly practicing ballet on a motorcycle—just to…

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