Gabriel Beltrone | Adweek
Advertisement
Gabriel Beltrone
The Co-founder of Bonnaroo Discusses His Best Program of 2012 Helping marketers tap entertainment

Bonnaroo is one of the biggest music festivals in the U.S. This year, Superfly Presents, the group behind the Tennessee bonanza and other events like San Francisco’s Outside Lands, bought…

March 18, 2013, 10:11 PM EDT

Kohl's Hires Zenith for Media Selection follows three-month review

Kohl's has confirmed its hiring of Zenith for media planning and buying. In a statement, a Kohl's representative said, "We believe that they will help us deliver on our marketing strategy…

March 15, 2013, 5:16 PM EDT

Share Everything You Wanted to Do, but Never Did, on Instasham Mother creatives make your life look better

Add it to the pile of amusing agency side projects: Instasham, an online collection of stock photos specially designed for posting to Instagram, showing all those things you wished you…

March 13, 2013, 2:34 PM EDT

Man Proposes to Woman With Custom Horror-Movie Trailer at Theater Aww, isn't that romantic and/or awful?

So, you really love your girlfriend, and you want to ask her to marry you. But the old ring-in-the-champagne-flute has been done to death. What to do? Obviously, you try…

March 13, 2013, 11:49 AM EDT

Reports: Cadillac to Shift Account to Campbell Ewald Automaker says review is pending

GM's Cadillac may be on the move, though the automaker on Tuesday denied reports that it has decided to shift lead responsibilities for its advertising from Minneapolis-based Fallon to Detroit-based…

March 12, 2013, 2:06 PM EDT

Ad of the Day: Oreo Stranded at sea, two best friends finally lose it over imaginary Oreos

It's not quite Life of Pi. You're sitting, stranded at sea, in a lifeboat with your best friend, who you don't really even like that much, but he's the only other…

March 12, 2013, 1:50 PM EDT

Great Online Ad Fail: Lawyer's Mugshot Appears Next to His Law-Office Ad Can Thomas Lewis Edwards call himself?

Here's a new one for the file on pitfalls of keyword-based ad targeting: A Florida criminal defense lawyer's ad appears on the same Web page as his mugshot for driving…

March 11, 2013, 2:15 PM EDT

Cartier None Too Pleased by Vulgar Parody of Its Brand Logo Fashion house hits back

Surprise! Cartier doesn't like hats that spoof the brand's scripted logo by repurposing it as an insult derived from a slang word for female genitalia. According to the Daily Beast,…

March 11, 2013, 10:39 AM EDT

Heineken Man Really Only Feels Comfortable Stealing American Girls Vietnam, Nigeria are more dicey in W+K spot

You're just the average Heineken drinker. A 35-year-old hedge-fund manager who hit it big betting against the market in 2007. You're doing your jet-setting around the world thing, party hopping…

March 8, 2013, 2:09 PM EST

Scion Turns to WDCW to Boost Regional Marketing Shop's first campaign will break in the spring

Toyota's Scion has hired the Los Angeles office of WDCW to boost the brand's regional marketing efforts. The move comes after a review that began last fall and was led by…

March 7, 2013, 5:30 AM EST

Advertisement