Gabriel Beltrone | Adweek
Gabriel Beltrone
Jennifer Lawrence's New Dior Ads: Totally Gorgeous, or a Photoshopped Mess? Different look for the Oscar winner

You might think that Dior, after paying Jennifer Lawrence a lot of money to be an endorser, would want the woman in its new ad to look pretty obviously like…

February 25, 2014, 10:52 AM EST

A By-the-Numbers Look at Hollywood’s Marketing Machine Media spend and agencies of the biggest studios

On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year…

February 24, 2014, 10:20 PM EST

How to Market Marty, Leo and The Wolf of Wall Street Paramount Pictures’ CMO Josh Greenstein explains

Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge. Since 2011, he has…

February 24, 2014, 10:18 PM EST

Agency Improves Whittling Skills, Carves Faces of New Hires Into a Totem Pole RTO+P welcomes 11-headed winged beast

Philly-based ad agency Red Tettemer O'Connell + Partners is back to carving likeness of its new employees, but it's graduated from crayons to wooden totem poles. The details of the faces…

February 24, 2014, 1:17 PM EST

Agency's Ice-Cold Prank Turns DHL's Rivals Into DHL Advertisers Delivery service denies involvement

Some evil genius of an agency is getting global buzz for delivery service DHL with a endearingly cold prank on the brand's rivals. There's just one problem: DHL didn't have…

February 21, 2014, 12:11 PM EST

Samsung Breaks Out Its Own No. 2 Pencil as It Mercilessly Mocks Apple Again Galaxy tablet takes on iPad Air

Samsung is keeping up with its favorite advertising pastime: beating up on Apple. A new spot from 72andSunny takes aim at the iPad Air, poking fun at the grandiose Apple commercial,…

February 20, 2014, 9:11 AM EST

Weird, Giant Monsters Chase a Forester in Subaru Ad That's Totally Bonkers Tie-in with Attack on Titan

If you need to outrun giant monsters that want to eat you, drive a Subaru Forester. This Subaru ad from Japan draws its villains from Attack on Titan, the forthcoming live-action…

February 19, 2014, 11:04 AM EST

Sony Visits World's Largest Model Railroad to Test Its Cameras on Miniature Scenes W+K explores Northlandz in film, interactive site

Last month, Sony rolled out a sweeping celebration of its own contributions to technology and the arts. Now, it's diving deep on the same subject, taking viewers on a tour…

February 18, 2014, 3:50 PM EST

Velveeta Explains What to Do With That Cast-Iron Skillet You Carry Around Everywhere Maybe cook something

You have a weird, ineffable obsession with your cast-iron skillet. You carry it with you everywhere like a safety blanket. You believe like it could make you feel joy, but…

February 14, 2014, 8:32 AM EST

Ad of the Day: Coca-Cola Brings U.S.-Russia Olympic Rivalry to Space Astronaut and cosmonaut are bitter enemies (or are they?)

Have you heard the one about the astronaut and the cosmonaut watching hockey together in the International Space Station during the Olympics? The American team scores against the Russian team, and…

February 13, 2014, 1:44 PM EST