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Gabriel Beltrone

Behind Bono’s Anti-poverty App

Star turns to @radical.media for ONE campaign tool

If you walk away, Bono will follow, and so will the new iPhone app from the U2 frontman’s ONE foundation, which is aiming to punch up its efforts to organize…

Ad of the Day: Bing

Facebook friends improve your search results in CP+B's quirky new spots

As you probably know by now, Bing isn't just a search engine. It's a social search engine. It doesn't spit out a string of results from some abstract, alien algorithm…

Virgin Mobile's Star Factory

Two pretty strangers get handed their own Web reality series

Sir Richard Branson, the founder of Virgin Group, wants more celebrities attached to Virgin Mobile. But rather than dealing with the hassle of  wrangling stars, he wants to create them.…

Alessandra Lariu Fosters 'Evolved Collaborations'

The former digital executive is building a site to link women creatives with brands

Yes, women are smarter. But their real innate genius maybe finding smart and meaningful ways to reach other women. This is increasingly evident on the Web, in plain view of…

Spotlight: Behance

Meet the dapper principals of the SoHo-based creative firm

Behance CEO Scott Belsky doesn’t buy the popular notion that the ad business is suffering from a dearth of talent. Execs, he says, just don’t know where to look. Cue the…

Murdoch Sued Over Deal to Buy Daughter’s Company

News Corp. shareholders Amalgamated Bank and the Central Laborers Pension Fund filed suit against Rupert Murdoch and his company Wednesday, claiming that a deal to purchase Elisabeth Murdoch's production company…

Merging Exchanges Crowdsource Name Ideas


Deutsche Boerse and the New York Stock Exchange today launched a crowdsourcing initiative to decide on the name of the new, combined exchange. A nod to trendy creative techniques, the exercise also…

Breakfast Serves Up Instagram Gadget

Going to SXSW? Miss taking Polaroids? The latest gadget from the inventors at hardware-software marketing shop Breakfast may be able to provide some relief. On Tuesday, Breakfast is rolling out the…

New Campaign Pushes Agency-Shaped Product

Every ad agency wishes it could have an earlier hand in shaping the products it’s hired to sell. So contends John Matejczyk, executive creative director at MUH-TAY-ZIK/HOF-FER, whose shop got…

Latest Use of Twitter: Atlantic Editor Scouts for Talent

The Atlantic senior editor Alexis Madrigal took to Twitter to crowdsource ideas for possible hires Tuesday, in what he says was an unofficial exercise. Madrigal, who covers technology, asked more than…

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