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Gabriel Beltrone

The Top Creative Minds in Digital

Digital's standout stars in today's cluttered multimedia space

Unleashed into the digital wilds, creatives have responded with innovative, far-reaching ideas that leverage interactive’s unique attributes. We look at some of the people best utilizing the new technologies to…

A Social Network for Hypochondriacs

Sickweather is hoping 'symptom-targeted' ad dollars will follow

As winter approaches, Baltimore-based startup Sickweather is getting ready to forecast a different sort of cold front—and hoping to turn runny noses, coughs, and fevers into a healthy revenue stream. Part…

Building a Better QR Code

A handful of tech startups are developing alternatives ... but will people know they’re there?

QR codes—those odd black-and-white checkered boxes that smart-phone users can scan for more information—are being threatened with obsolescence by a gang of ambitious new startups armed with flashier image-scanning technology. At…

Cosmo for Guys: Girls Leer, Too

Agency Thinkmodo continues viral efforts for Hearst app

Attention gents. Cosmo for Guys wants you to know that you can be objectified, too.  Earlier this year, Levi's proved the obvious—that some men stare at women passersby—by catching them in…

Marketing With a Fake Accent and Real Guns

FPSRussia shoots, scores

Dmitri Potapoff, a “Professional Russian” YouTube persona, has a gamer’s dream gig: getting paid to shoot guns. Big guns. The man pulling the trigger—reportedly an American named Kyle Myers—declined to be…

When Banner Ads Attack

Are publishers, brands safe from mismatched placements?

Players in the online ad industry do their best to protect clients from embarrassing media placements. But sometimes, their best is not enough. No brand or publisher is totally safe…

Instagram Surprises With Fifth Employee

Small-staffed photo startup hires an early adopter to evangelize

Instagram, the wildly popular photo-sharing startup known for its tiny staff and huge number of users, is adding one more member to its ranks. And in a surprise, it's not…

Beck's Launches Virtual Art Galleries

'Green Box Project' funds mobile-powered installations

Beck’s beer fancies itself a patron of the arts. Eager to associate itself with what it sees as the cool crowd—or in the words of the import brand, “independent thinkers”—Beck’s has…

NYC Funds Tech Incubator in Brooklyn

Grant to help foster more startups in Dumbo

Dumbo, already a booming digital scene, is getting a boost from local government. New York's Economic Development Corporation has committed $250,000 to fund an incubator for technology startups in the Brooklyn…

Dumbo Beats Manhattan to Free WiFi

Digital neighborhood officially a hot spot

Brooklyn's Dumbo neighborhood, home to an estimated 85 digital companies, on Thursday became the first in the five boroughs to offer free outdoor wireless access—boosting its profile as the center…

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