Gabriel Beltrone | Adweek Gabriel Beltrone | Adweek
Gabriel Beltrone
A Social Network for Hypochondriacs Sickweather is hoping 'symptom-targeted' ad dollars will follow

As winter approaches, Baltimore-based startup Sickweather is getting ready to forecast a different sort of cold front—and hoping to turn runny noses, coughs, and fevers into a healthy revenue stream. Part…

October 12, 2011, 6:40 AM EDT

Building a Better QR Code A handful of tech startups are developing alternatives ... but will people know they’re there?

QR codes—those odd black-and-white checkered boxes that smart-phone users can scan for more information—are being threatened with obsolescence by a gang of ambitious new startups armed with flashier image-scanning technology. At…

October 5, 2011, 6:51 AM EDT

Cosmo for Guys: Girls Leer, Too Agency Thinkmodo continues viral efforts for Hearst app

Attention gents. Cosmo for Guys wants you to know that you can be objectified, too.  Earlier this year, Levi's proved the obvious—that some men stare at women passersby—by catching them in…

September 15, 2011, 12:40 PM EDT

Marketing With a Fake Accent and Real Guns FPSRussia shoots, scores

Dmitri Potapoff, a “Professional Russian” YouTube persona, has a gamer’s dream gig: getting paid to shoot guns. Big guns. The man pulling the trigger—reportedly an American named Kyle Myers—declined to be…

September 14, 2011, 7:03 AM EDT

When Banner Ads Attack Are publishers, brands safe from mismatched placements?

Players in the online ad industry do their best to protect clients from embarrassing media placements. But sometimes, their best is not enough. No brand or publisher is totally safe…

August 9, 2011, 6:51 AM EDT

Instagram Surprises With Fifth Employee Small-staffed photo startup hires an early adopter to evangelize

Instagram, the wildly popular photo-sharing startup known for its tiny staff and huge number of users, is adding one more member to its ranks. And in a surprise, it's not…

July 29, 2011, 4:15 PM EDT

Beck's Launches Virtual Art Galleries 'Green Box Project' funds mobile-powered installations

Beck’s beer fancies itself a patron of the arts. Eager to associate itself with what it sees as the cool crowd—or in the words of the import brand, “independent thinkers”—Beck’s has…

July 5, 2011, 10:50 AM EDT

NYC Funds Tech Incubator in Brooklyn Grant to help foster more startups in Dumbo

Dumbo, already a booming digital scene, is getting a boost from local government. New York's Economic Development Corporation has committed $250,000 to fund an incubator for technology startups in the Brooklyn…

June 9, 2011, 4:47 PM EDT

Dumbo Beats Manhattan to Free WiFi Digital neighborhood officially a hot spot

Brooklyn's Dumbo neighborhood, home to an estimated 85 digital companies, on Thursday became the first in the five boroughs to offer free outdoor wireless access—boosting its profile as the center…

June 3, 2011, 6:47 AM EDT

Behind Bono’s Anti-poverty App Star turns to for ONE campaign tool

If you walk away, Bono will follow, and so will the new iPhone app from the U2 frontman’s ONE foundation, which is aiming to punch up its efforts to organize…

June 3, 2011, 6:09 AM EDT