Gabriel Beltrone | Adweek Gabriel Beltrone | Adweek
Gabriel Beltrone
First Mover: Trevor O'Brien Deutsch L.A.'s tech honcho still finds time to do some nighttime coding

Specs Age 33 New gig Evp, executive creative technology director, Deutsch LA Old gig Vp, creative technology director, McKinney What does your job entail, exactly? I oversee a team of animators, motion designers, 3-D…

August 9, 2012, 9:42 PM EDT

From Boy to Man, and Brand Watch out, Ryan Seacrest (and Howard Stern). Zach Sang is coming for you

Zach who? If you’re not an obsessive consumer of teen celebrity news gossip, or a regular viewer of Nickelodeon, you’re probably not familiar with Sang, an enterprising 19-year-old Internet radio…

June 26, 2012, 6:24 AM EDT

Instagrammers in Demand by Major Brands Marketers borrow audience from photo platform's top users

Instagrammers are the new brand influencers. In the wake of Facebook’s purchase of the popular photo platform for a cool $1 billion, a growing number of marketers have been trading perks—cash,…

May 30, 2012, 6:04 AM EDT

iPhone Game Tracks Cancer Patient Pain Toronto hospital turns to Cundari to build Pain Squad app

The challenge: getting kids undergoing cancer treatment—exhausted from chemo and radiation therapy—to keep detailed logs of their pain. The solution: disguising the chore with a crime-fighting iPhone game. Last month, the…

April 23, 2012, 12:03 AM EDT

Intel Innovators Campaign Funds Youth Startups Tech giant merges marketing, investment to develop new ideas

What's the difference between an advertising campaign and a startup accelerator? In the case of "Intel Innovators," there isn't much of one. Launched by the tech giant in December, “Intel Innovators”…

January 26, 2012, 5:37 PM EST

Ad of the Day: Apple iPod Touch TBWA reminds parents that the iPhone, and its pricey data plan, isn't the only option for their teens

Hey, parents. Kids clamoring for an iPhone this holiday season? Meet them halfway with an iPod Touch. So suggests this new Apple ad from TBWA\Media Arts Lab. Titled "Share the Fun,"…

November 29, 2011, 12:31 PM EST

Free All Music Gets Bridge Funding Startup gives Facebook fans song downloads to watch ads

There may be some hope yet for ad-supported music downloads. After an extended silence on the public relations front, Free All Music—a startup that dangles gratis song downloads to get consumers…

November 10, 2011, 11:04 AM EST

Please, Hammer, Don't Search 'Em The '90s hip-hop star takes on ... Google?

Heads up, Larry and Sergey. Hammer is about to come down on you. Stanley Kirk Burrell, better known as the ‘90s hip-hop icon with the baggy, shiny pants and a cocksure,…

October 24, 2011, 6:56 AM EDT

Chevy's Mobile Scavenger Hunt Automaker teams with SCVNGR for 27-city promotion

Hoping to seize on the mobile gaming craze, Chevrolet is rolling out its second physical-digital treasure hunt this year. The prize? One of twenty-seven sedans that dealers will give away…

October 19, 2011, 10:35 AM EDT

The Top Creative Minds in Digital Digital's standout stars in today's cluttered multimedia space

Unleashed into the digital wilds, creatives have responded with innovative, far-reaching ideas that leverage interactive’s unique attributes. We look at some of the people best utilizing the new technologies to…

October 18, 2011, 7:21 AM EDT