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Gabriel Beltrone

Is This Strange Russian Ad With a Man Drowning the Perfect Metaphor for Social Media?

If you saw a man drowning on social media, would you save him? That's the metaphor at the heart of this bizarre ad for Mainpeople, a new Russian app designed…

Homeless People Read Mean Tweets in This Heartbreaking PSA

People reading mean tweets is turning into a PSA genre. Last month, the Canadian Safe School Network took Jimmy Kimmel's hit comedy bit, usually featuring celebrities, and repurposed it as a…

Ad of the Day: A Heroic Dweeb Doesn't Quite Get the Girl in This Funny French Breakfast Ad

5 more minutes?

If you like a good twist ending, check out this French action-comedy spot for Mondelez's Tassimo coffee and Belvita breakfast cookies. It plays on classic (hackneyed) tropes—a nerdy guy makes for…

This Beautiful PSA From Spain About Embracing Life Keeps You Guessing Until the End

A new Spanish PSA from Publicis wants you love life, and not ruin it entirely. Hang picture frames, go running through the woods, get a tattoo, play rugby or hang out…

Ad of the Day: OPI Brilliantly Creates a Whole Alphabet From Drops of Nail Polish

Color becomes language

Color can communicate a lot of information, but not as clearly as if it were an actual language. So OPI made it into one. A sassy, gorgeous new campaign from the…

Pro Stars Morph Back to College Selves in NBA's Striking March Madness Ads

The NBA is putting a whole new spin on throwback jerseys. The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA…

Pets Are Exciting Multi-use Tools in These Fantastic Infomercials for an Animal Shelter

Cats aren't just great alarm clocks. They're also excellent sleeping masks. Two gag infomercials for the Animal Foundation animal shelter in Las Vegas (created by agency R&R Partners) hawk exciting new…

Ad of the Day: Taco Bell Launches Cold War Against McDonald's With Propaganda Imagery

That despotic clown

Egg McMuffins aren't just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny. That, at least, is the upshot of "Routine Republic,"…

Spanish Soccer Magazine's Ludicrous Loop Ads Put Dancing in Terms Men Can Understand

Good news, soccer-obssesed dudes—it turns out if you can kick the ball, you can dance too, at least, as long as you also have a little help from a film…

Two Guys Praise a Giant Pile of Dirt in These Brilliantly Simple Ads for Soil

If you liked Napoleon Dynamite, you'll probably love these ads for dirt. A new campaign for Nature's Care Organic Soil, from Barton F. Graf 9000, features two salt-of-the-earth guys standing in…

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