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Gabriel Beltrone

How Amazon Saves You From the 'Showhole' When You Don't Know What to Binge Next

It's one of the unhappy side effects of binge-watching—that deep emptiness you feel inside after burning through your favorite on-demand series.  Amazon calls the common condition a "Showhole," and two new…

Under Armour Is Making a New 3-Second Ad for Every Stephen Curry 3-Pointer in the Playoffs

NBA star Stephen Curry is famous for shooting three-pointers. So, for each one he sinks during this year's postseason, Under Armour will honor him with a new three-second ad. The sports…

Try Keeping Your Eyes on Gigi Hadid in This Whiplash-Inducing 360° Experience From BMW

If you lose sight of supermodel Gigi Hadid in BMW's new ad, it's probably because you're too distracted by one of the automaker's sexy new M2 sports cars.  The fashion celebrity…

A Couple's First Kiss Comes Too Late in This Remarkable, Horrific Seat-Belt PSA

By and large, road safety ads are not a sunny category. Still, this new seatbelt PSA from South Africa manages to be impressively and powerfully dark.  Created by the government of…

Nick Jonas and Alice Cooper Join Chloë Sevigny in Latest Dreamy Ads for Apple Watch

The saccharine Apple Watch dreamworld lives on. To show how the high-tech timepiece can make each day more perfect, the marketer just released eight new 15-second ads. Celebrities star in four…

How Millennials Can Get Ahead at Work: Bring Ice Breakers and a Unicorn to Meetings

Ice Breakers breath mints are actually unicorns that will help millennials squeeze extra perks out of job negotiations, according to a new campaign by Crispin Porter + Boguksy for the…

Maya Rudolph Riffs on the Horrors of Non-Natural Soaps in Fun Ads for Seventh Generation

Laser-beam blue and spray-tan orange. Those are the scary shades of common household cleaning products that make Maya Rudolph uncomfortable, as she describes them in a new campaign for Seventh Generation. The…

Ikea Creates a Photo App That Lets You Take Only One Picture Ever

Ikea Belgium wants to save what it considers the dying art of photography ... by creating an app that only lets users snap one picture.  Titled "Klikk" (or "Click," in Dutch),…

Ad of the Day: Nike Soccer Relives the Birth of a Star in Electric Spot With Blaise Matuidi

French star gets an assist from Earth, Wind & Fire

A single shining moment can inspire a lifetime of greatness. That, at least, is the driving idea behind Nike's new soccer ad, "Spark Brilliance," from Wieden + Kennedy Amsterdam. In it,…

Converse Invites You to Climb, and Dangle Your Feet Off, a 75-Story Skyscraper

If you're afraid of heights, Converse's new mobile game is not for you.  A new ad for the footwear brand features climbers Vadim Makhorov and Vitaliy Raskalov, who've made headlines in…

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