Gabriel Beltrone | Adweek Gabriel Beltrone | Adweek
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Gabriel Beltrone
Expedia Has an Idea for Parents Who Travel Too Much for Work Cash in your reward points for a trip your kids won't forget

Parents, Expedia wants to offer you a consolation prize for all the heartbreaking time you have to spend traveling for business rather than being at home with your kids. Instead of…

September 16, 2014, 2:20 PM EDT

Save the Children Follows Up Its Brutal Syria PSA With a Similar One About Literacy Escape a life of misery, for only 10 minutes a day

Attention, dads. If you take a nap instead of reading with your son, he will grow up to be the kind of illiterate, all-around failure who gets misspelled tattoos about…

September 11, 2014, 4:44 PM EDT

Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams Not all trophies and glamour

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S.…

September 10, 2014, 10:39 AM EDT

Xbox Can't Advertise Destiny, the Game. So It Made Destiny, the Fake Perfume A fragrant slap at Sony's deal with Activision

Xbox cannot explicitly advertise the launch of the highly anticipated first-person shooter Destiny. So, it came up with clever trick to draw attention anyway: Promote a nonexistent cologne with the…

September 8, 2014, 2:54 PM EDT

Everyone Can Stop Making Billboards, Because These Guys Made One Entirely Out of Cake Having your ad, and eating it too

The greatest idea for a billboard has been realized: one made entirely of cake. Actually, 13,360 cakes. British confectionery brand Mr. Kipling and agency JWT London are the geniuses responsible for…

September 5, 2014, 9:37 AM EDT

Gillette Razors Are Great for Shaving. Or, You Know, Playing the Piano Son Lux shows you how in weird, cool stunt

Embracing music has become a popular strategy for making potentially dull brands seem cool, and Gillette is leaning hard into the approach with a new spot that turns its razors…

September 4, 2014, 11:09 AM EDT

Siri Is an Insecure Diva in Microsoft's Latest Windows Phone Ad Cortana asks for a chance

Microsoft is making a habit out of mocking Siri. Apple's personal assistant faces her Windows Phone rival, Cortana, in a new ad from M:United hawking the HTC One M8 smartphone. Cortana…

September 3, 2014, 8:21 AM EDT

A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments Artist slowly tells the 'Story of the Open'

If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you. The tournament's organizers are paying an artist to climb up to a billboard…

September 2, 2014, 10:12 AM EDT

Instagram Users Are Obsessed With Recreating Its Logo, and the Results Are Quite Wonderful How many sites get this kind of love?

You don't hear a lot of users gushing about their social networks these days, but Instagram seems to be a noticeable exception—as illustrated by the recent trend of photographers creating…

August 28, 2014, 10:29 AM EDT

Life Alert's New Ad Is Terrifying, and People Are Not Happy About It Brand says the end justifies the means

Life Alert now takes its marketing very seriously. Maybe too seriously. Rather than just have its old commercials be the laughing stock of anyone who's ever seen them, the company is…

August 27, 2014, 9:48 AM EDT

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