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Gabriel Beltrone

Ad of the Day: Skype Tells the Story of Earth's First Climate-Change Refugees

Unfolding tragedy at Kiribati

Skype wants you to know it isn't just good for keeping in touch with geographically distant friends and family—it's a practical tool for important professionals doing good work. A new ad…

Modern Climate Helps Brands Get Mobile

Recreating 3M's Post-it as a smartphone app

Specs Who (l. to r.) John Moberg, COO, CTO; Keith Wolf, CCO; Geoff Bremner, president and CEO; Jason Tell, chief knowledge officer What Digital ad agency Where Minneapolis Founded in 1998 as a regional…

The Ad Smackdown: Facebook Vs. Google

Which brand turns people off?

Can Facebook make a commercial for itself without turning people off? While not every response so far has been a thumbs down, the social site’s messaging certainly appears primed to draw…

Twitter, Starcom Mediavest Group Sign Huge Ad Deal

Reportedly worth hundreds of millions over multiple years

Starcom Mediavest Group has signed a huge advertising deal with Twitter representing hundreds of millions of dollars in revenue over multiple years for the tech company, the Financial Times reported…

Ad of the Day: Google Glass

Builds excitement for the gadget following last year's teaser

Google is back to pushing its much-anticipated augmented reality glasses, and it's doing a better job of it. The company announced on Wednesday that it's opening up testing on its Google…

The CES 2013 Gallery

A roundup of eye-catching products from this year's CES bonanza

At last week's Consumer Electronics Show, Adweek went hunting at the Las Vegas Convention Center, looking for fun, weird or otherwise head-turning products. Inside you'll find a round up of some…

Information Diet: Cyndi Lauper

So Unusual star finds digital tracking just a little too Big Brother

Specs Age 59 Accomplishments Star of Cyndi Lauper: Still So Unusual reality show debuting Jan. 12 on WE tv; Grammy-winning recording artist Base New York What’s the first information you consume in the morning? I…

Ad of the Day: PayPal

Jeff Goldblum is his usual neurotic self in the company's first national ads

Buying stuff on the Internet is easy and safe with PayPal, says Jeff Goldblum. The actor-comedian stars in four entertaining new online spots from ad agency Publicis & Hal Riney as…

Artisanal Advertising

To forge emotional connections with consumers, tech brands go for handcrafted effects

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…

Little Bird Lands $1M

Wieden + Kennedy-incubated startup helps identify subject-specific influencers

Meet Little Bird, a social search startup unveiled today, and the latest from Wieden + Kennedy's Portland-based tech incubator to draw investment. The company has raised $1 million dollars in a…

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