Gabriel Beltrone | Adweek Gabriel Beltrone | Adweek
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Gabriel Beltrone
Modern Climate Helps Brands Get Mobile Recreating 3M's Post-it as a smartphone app

Specs Who (l. to r.) John Moberg, COO, CTO; Keith Wolf, CCO; Geoff Bremner, president and CEO; Jason Tell, chief knowledge officer What Digital ad agency Where Minneapolis Founded in 1998 as a regional…

June 26, 2013, 9:49 PM EDT

The Ad Smackdown: Facebook Vs. Google Which brand turns people off?

Can Facebook make a commercial for itself without turning people off? While not every response so far has been a thumbs down, the social site’s messaging certainly appears primed to draw…

May 13, 2013, 10:34 PM EDT

Twitter, Starcom Mediavest Group Sign Huge Ad Deal Reportedly worth hundreds of millions over multiple years

Starcom Mediavest Group has signed a huge advertising deal with Twitter representing hundreds of millions of dollars in revenue over multiple years for the tech company, the Financial Times reported…

April 22, 2013, 11:42 PM EDT

Ad of the Day: Google Glass Builds excitement for the gadget following last year's teaser

Google is back to pushing its much-anticipated augmented reality glasses, and it's doing a better job of it. The company announced on Wednesday that it's opening up testing on its Google…

February 21, 2013, 8:32 AM EST

The CES 2013 Gallery A roundup of eye-catching products from this year's CES bonanza

At last week's Consumer Electronics Show, Adweek went hunting at the Las Vegas Convention Center, looking for fun, weird or otherwise head-turning products. Inside you'll find a round up of some…

January 14, 2013, 12:02 AM EST

Information Diet: Cyndi Lauper So Unusual star finds digital tracking just a little too Big Brother

Specs Age 59 Accomplishments Star of Cyndi Lauper: Still So Unusual reality show debuting Jan. 12 on WE tv; Grammy-winning recording artist Base New York What’s the first information you consume in the morning? I…

January 11, 2013, 8:07 AM EST

Ad of the Day: PayPal Jeff Goldblum is his usual neurotic self in the company's first national ads

Buying stuff on the Internet is easy and safe with PayPal, says Jeff Goldblum. The actor-comedian stars in four entertaining new online spots from ad agency Publicis & Hal Riney as…

October 16, 2012, 12:03 PM EDT

Artisanal Advertising To forge emotional connections with consumers, tech brands go for handcrafted effects

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…

October 9, 2012, 6:14 AM EDT

Little Bird Lands $1M Wieden + Kennedy-incubated startup helps identify subject-specific influencers

Meet Little Bird, a social search startup unveiled today, and the latest from Wieden + Kennedy's Portland-based tech incubator to draw investment. The company has raised $1 million dollars in a…

October 5, 2012, 12:41 PM EDT

Tim Armstrong's Nike Envy AOL CEO talks shoes, tech, and better debate coverage

AOL CEO Tim Armstrong wishes his company's technology was as good as Nike's. "I think they have a better integration of their Web platform and their mobile platform than most of…

October 4, 2012, 3:07 PM EDT

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