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Gabriel Beltrone

USA's Ad Campaign for Its Hacker Drama Mr. Robot Doesn't Mince Words

Barely hiding its F-bombs

The marketing department at USA Network must have been worried people would think the lead character of its new hacker drama was pro-establishment—because the posters for the show, Mr. Robot,…

Quilted Northern Helps You Forget Your Bathroom Experience, but Not Everyone Is So Lucky

Droga5's quirky new campaign

No one wants to dwell on time spent in the bathroom, and toilet paper that's done its job well is easily—and best—forgotten. But Quilted Northern, a brand forever condemned to bathroom…

Ad of the Day: Cooks Cut Loose in Lurpak's Sizzling New Food Porn

Butter brand gets jazzy with W+K

Cooking with Lurpak is a full body-and-soul experience. A new ad from Wieden + Kennedy London continues the butter brand's tradition of quick-cut, hi-res food porn. In the voiceover, Rutger Hauer…

Ad of the Day: Dirty Dishes Don't Have to Rule Your Life in These Delightful Ads for Soap

W+K brings another mundane product heroically to life

Modern life is riddled with dirty dishes, and Finish wants to help. A new 40-second, rapid-fire ad created by Wieden + Kennedy London for the dishwasher soap (owned by Reckitt Benckiser)…

Ad of the Day: A Heroic Dweeb Doesn't Quite Get the Girl in This Funny French Breakfast Ad

5 more minutes?

If you like a good twist ending, check out this French action-comedy spot for Mondelez's Tassimo coffee and Belvita breakfast cookies. It plays on classic (hackneyed) tropes—a nerdy guy makes for…

Ad of the Day: OPI Brilliantly Creates a Whole Alphabet From Drops of Nail Polish

Color becomes language

Color can communicate a lot of information, but not as clearly as if it were an actual language. So OPI made it into one. A sassy, gorgeous new campaign from the…

Ad of the Day: Taco Bell Launches Cold War Against McDonald's With Propaganda Imagery

That despotic clown

Egg McMuffins aren't just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny. That, at least, is the upshot of "Routine Republic,"…

Ad of the Day: Ikea Praises Ordinary Household Items with Epic Irreverence

It's hard work, but someone has to do these jobs

Don't take your toilet brush for granted, says a wise new ad from Ikea. Aptly titled "Everyday Heroes," the spot—by Swedish agency Forsman & Bodenfors—is a moving celebration of the different…

Ad of the Day: Microsoft Urges Girls to Stick With Science on International Women's Day

Recruiting for 2027?

Add Microsoft to the list of companies touting support for young girls who like science and engineering. The tech giant celebrated International Women's Day on Sunday, and Women's History Month generally,…

Ad of the Day: Paralympic Snowboarder Amy Purdy Perseveres in Toyota's Super Bowl Spot

She runs, dances, cycles—and models, too

Toyota is out with one of its two Super Bowl ads, and it's going hard for the inspirational route. As promised, actress and Paralympic snowboarder Amy Purdy stars in "How Great…

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