Ace Hardware has selected Starcom MediaVest Group's Spark agency to handle media planning and buying following a review, Adweek has learned. The assignment includes both traditional and digital work. The incumbent,…
Bartle Bogle Hegarty has reached into McCann Erickson to find a new leader for the U.S. Assuming the role of North American CEO is Patrick Lafferty, who most recently was North…
Can Facebook make a commercial for itself without turning people off? While not every response so far has been a thumbs down, the social site’s messaging certainly appears primed to draw…
How much Hot Wheels fantasy can you stand? For the past couple of years, the Mattel-owned brand has focused on appealing to older kids (and maybe a few nostalgic geezers) who…
Procter & Gamble is back to celebrating moms, in time for their big day. The packaged-goods giant has released a beautifully crafted four-minute video looking at the life of Eunice Kennedy…
McCann in Melbourne took the top honors at the 2013 One Show with its charmingly macabre "Dumb Ways to Die," an animated public-safety announcement (watch it below) for client Melbourne Metro. The…
Kirshenbaum Bond Senecal + Partners has hired industry veteran Paul Renner as an executive creative director to lead work on the agency's marquee BMW account. “The business has grown significantly since…
It’s a story that may too closely resemble reality for some in the ad industry: You wake up one morning and realize that you can only speak in slogans. Next…
A fashion ad featuring Beyoncé as Beyoncé writhing around in a bikini on a tropical beach? Obvious, maybe. Genius, nonetheless. This is H&M's perfectly simple new ad, starring Ms. Carter, as…
